Senior Digital Marketing Executive

2 years

3 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a results-oriented and strategic Senior Digital Marketing Executive to join our dynamic team. The ideal candidate should have a strong foundation in digital marketing strategies, especially SEO, and bring a data-driven approach to campaign performance and business growth. Experience across platforms — including Twitter, Instagram, Facebook, and email marketing — is essential. Knowledge of the crypto industry will be considered a valuable advantage.

Key Responsibilities:

  • Plan, execute, and conduct comprehensive digital marketing campaigns across multiple channels including SEO, SEM, email, social media, and content.
  • Manage and grow our brand presence on Twitter, delivering timely and impactful content that drives reach and engagement.
  • Conduct in-depth keyword research and apply SEO best practices to improve organic traffic and visibility.
  • Monitor and optimize campaign performance using Google Analytics, Search Console, and industry-standard SEO tools.
  • Collaborate with the content team to create SEO-friendly, engaging digital content.
  • Perform market and competitor analysis to uncover trends, gaps, and new opportunities.
  • Track, report, and analyze campaign KPIs, conversions, and ROI metrics.
  • Build and maintain marketing dashboards and generate data-driven insights to support strategic decision-making.
  • Study customer behavior to identify marketing opportunities and target segments.
  • Assist in preparing reports and proposals for business growth and improvement strategies.

Preferred Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of hands-on experience in digital marketing.
  • Proficient with tools like Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
  • Proven experience conducting and managing end-to-end digital campaigns.
  • Strong command of Twitter marketing strategies and community engagement.
  • Excellent analytical and problem-solving skills with a business-focused mindset.
  • Familiarity with CRM systems, data visualization tools, and Excel reporting.
  • Understanding of marketing funnels, A/B testing, and conversion rate optimization.
  • Strong communication, teamwork, and time-management abilities.
  • Knowledge of cryptocurrency, blockchain, or Web3 marketing is a plus.

Mail: Vignesh.hrbeeyoond@gmail.com

Contact: +91 9952560396

Location: Madurai

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

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