Senior Digital Marketing Executive

We are looking for a results-oriented and strategic Senior Digital Marketing Executive to join our dynamic team. The ideal candidate should have a strong foundation in digital marketing strategies, especially SEO, and bring a data-driven approach to campaign performance and business growth. Experience across platforms — including Twitter, Instagram, Facebook, and email marketing — is essential. Knowledge of the crypto industry will be considered a valuable advantage.

Key Responsibilities:

• Plan, execute, and conduct comprehensive digital marketing campaigns across multiple channels including SEO, SEM, email, social media, and content.
• Manage and grow our brand presence on Twitter, delivering timely and impactful content that drives reach and engagement.
• Conduct in-depth keyword research and apply SEO best practices to improve organic traffic and visibility.
• Monitor and optimize campaign performance using Google Analytics, Search Console, and industry-standard SEO tools.
• Collaborate with the content team to create SEO-friendly, engaging digital content.
• Perform market and competitor analysis to uncover trends, gaps, and new opportunities.
• Track, report, and analyze campaign KPIs, conversions, and ROI metrics.
• Build and maintain marketing dashboards and generate data-driven insights to support strategic decision-making.
• Study customer behavior to identify marketing opportunities and target segments.
• Assist in preparing reports and proposals for business growth and improvement strategies.

Preferred Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 2 years of hands-on experience in digital marketing.
• Proficient with tools like Ahrefs, SEMrush, Moz, Google Analytics, and Search Console.
• Proven experience conducting and managing end-to-end digital campaigns.
• Strong command of Twitter marketing strategies and community engagement.
• Excellent analytical and problem-solving skills with a business-focused mindset.
• Familiarity with CRM systems, data visualization tools, and Excel reporting.
• Understanding of marketing funnels, A/B testing, and conversion rate optimization.
• Strong communication, teamwork, and time-management abilities.
• Knowledge of cryptocurrency, blockchain, or Web3 marketing is a plus.

Mail: Vignesh.hrbeeyoond@gmail.com

Contact: +91 9952560396

Location: Madurai

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person