Senior Content Writer - SaaS

Job Description

Job Title: Senior Content Writer Location: Madurai Job Type: Full-Time Experience Required: 5+ years (3+ years in workflow or process automation domain) About Us Bautomate is an innovator in the field of hyperautomation (workflow and process automation), empowering organizations to streamline operations, boost efficiency, and drive digital transformation. We’re seeking a skilled Senior Content Writer with deep domain experience to craft high-impact content that educates, engages, and converts. Key Responsibilities ● Develop high-quality, insightful content tailored to the hyperautomation, workflow automation and digital transformation audience. ● Write whitepapers, eBooks, blog posts, product documentation, use cases, customer stories, and thought leadership articles. ● Collaborate with product, marketing, and sales teams to translate complex automation concepts into clear, compelling narratives. ● Conduct industry and competitor research to identify content gaps and opportunities. ● Optimize content for SEO and lead generation across digital channels. ● Maintain a consistent brand tone and voice across all content. ● Support campaign creation with messaging, email content, landing page copy, and more. Required Qualifications ● Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field. ● Minimum of 5 years of content writing experience, with 3+ years specifically in workflow automation, process automation, or related enterprise software fields (e.g., RPA, BPM, iPaaS, low-code platforms). ● Strong understanding of automation technologies and B2B SaaS audiences. ● Proven ability to explain technical solutions to non-technical audiences. ● Portfolio showcasing automation-related writing samples. Preferred Skills ● Familiarity with tools like HubSpot, WordPress, SEMrush, or similar platforms. ● Experience working in agile marketing teams. ● Knowledge of SEO best practices and content performance tracking. What We Offer ● Competitive salary and performance-based incentives. ● Work in a collaborative, innovation-driven environment. ● Opportunities for upskilling and professional growth. ● Flexible work arrangements. To Apply: Please submit your resume, a brief cover letter, and links to 2-3 relevant writing samples that demonstrate your expertise in the automation domain. Job Type: Full-time Pay: ₹700,000.00 - ₹1,200,000.00 per year Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Experience: Content writing: 5 years (Preferred) Workflow & Automation Process: 3 years (Preferred) Location: Madurai, Tamil Nadu (Required) Work Location: In person