Search Engine Optimization Executive

Job Overview

Prohed is seeking a dynamic SEO Executive for our Gurgaon office. This is a full-time, junior-level position suitable for candidates with at least 1 year of relevant experience. The ideal candidate will have a strong grasp of SEO techniques, crucial for enhancing our clients' online presence. As an SEO Executive, you will work on diverse projects, optimizing the performance of various digital media channels to ensure superior results for our clients.

Qualifications and Skills

• Proven experience in Keyword Research to identify high-traffic, relevant keywords that meet client objectives.
• Expertise in Link Building to enhance website authority and improve search engine ranking by securing quality backlinks.
• Strong understanding of Technical SEO which includes site structure, page speed optimization, and mobile-friendly practices.
• Proficiency in On-Page SEO (Mandatory skill) including meta tags, header tags, and URL structure optimization.
• Experience in Off-Page SEO (Mandatory skill) for building a robust external link profile and social media influence.
• Ability to perform comprehensive SEO Auditing to identify on-site and off-site issues affecting a website's search performance.
• Knowledge of Content Optimization to ensure web content is engaging, keyword-rich, and aligned with search engine requirements.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs for better analysis and strategy formulation.

Roles and Responsibilities

• Plan, develop and implement SEO strategies aligned with client’s business objectives and market trends.
• Conduct audits for existing websites to identify and address weaknesses or areas for improvement in SEO strategy.
• Collaborate with content creators to ensure that necessary SEO strategies are included to maximize reach and readability.
• Create and manage link-building campaigns to enhance a site’s authority and search engine ranking.
• Monitor and analyze website traffic patterns to understand user experience and improve marketing campaigns.
• Keep up-to-date with new SEO trends, algorithm changes, and emerging strategies in order to ensure maximum effectiveness.
• Regularly report on SEO performance metrics and suggest actionable insights to improve campaign performance.
• Work closely with the team to ensure that all deliverables are met on time and meet the highest quality standards.