Location: Palakkad, Kerala, IndiaJob Title : Sales Officer Palakkad
Major duties & key responsibilities:
Market ExecutionUnderstands and can drive secondary salesHandle beat efficiently.Able to coach TSIsDesign & handle beats to achieve better throughput per beat / per TSI.Ensure effective merchandisingDrive range sellingBusiness developmentUnderstands DPL (Dealers per lakh)Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territoryAble to map & restructure town/territory accordingly to business requirements.Taps local events & opportunities for incremental business.Engage with KEY retailersChannel Partner ManagementEnsures proper communication of norms & monthly sales objectives to the channel partnerEnsures channel partner adequacy & evaluate him as per norms and adherence to WOW.Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day lossIdentifies new channel partnersAble to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.Influence & engage channel partner to align him to business objectives.Manage contingencies like TSI attrition, transport availability etc.Selling & NegotiationInteract with channel partners & retailers to inform about available SKUs, schemes & price pointsNegotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.Planning and ExecutionIdentify growth drivers for business.Understands the given target, can break it down in weekly/daily numbers beatwise.Knowledge of brands, sales & distribution, local activities & schemes.Plan for achievement according to schemes planned, sales initiatives etc.Able to break targets TSI wise.Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.Communication skillsComprehends the information and can respond back effectively.Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond backAble to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.Achievement OrientationConsistency in target achievement. High on energy level & enthusiasm towards profession & companyDiligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targetsTechnical/Soft skills:
Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOWUnderstands & uses DMS data for better market implementation to find sources of growth for businessUses Excel to analyze secondary & primary dataThey should be comfortable with English and local language.Should have strong fundamentals in FMCG operationsShould have good oral and written communication.Efficient in writing mails. Should be comfortable working in Excel.Pleasant personality and willing to meet peopleShould be a go getter and have problem solving attitudeExposure to HHT (online order booking in mobile software).Experience:
3+ years of sales experience in General trade.Candidates must have front line sales experience for at least 3yrs.Experience in Palakkad.Experience in Chocolates or food industry only.Education:
Full time Graduate from any college/university