Public Relations Executive

Job Title:

Location:

Industry:

Experience:

Public Relations Executive

Roles & Responsibilities:

🔹 Public Relations Responsibilities:

• Develop and execute PR strategies to strengthen brand identity and visibility.

• Build and maintain strong relationships with lifestyle, interior, and home décor media, influencers, and journalists.

• Draft compelling press releases, articles, and media pitches aligned with brand voice.

• Coordinate interviews, media interactions, and press events to generate brand buzz.

• Monitor media coverage and industry trends; identify opportunities for proactive storytelling.

• Assist in managing brand reputation and handling crisis communication, if required.

• Work closely with internal teams to align messaging and content with overall marketing efforts.

🔹 Business Development (Lead Generation) Responsibilities:

• Identify potential clients through research, networking, social media, or events.

• Generate high-quality leads for the design/sales team.

• Maintain an organized lead tracker with timely follow-ups and handovers.

• Earn attractive perks/incentives for every lead that results in a successful project/client closure.

• Collaborate with the marketing and design teams to support lead conversion efforts.

Requirements:

• Bachelor’s degree in Public Relations, Journalism, Mass Communication, or a related field.

• Minimum 2 years of relevant experience in PR or communications, preferably with an interior design, home décor, or lifestyle brand.

• Strong communication, writing, and media relations skills.

• Basic knowledge of business outreach or prior experience in lead generation is a plus.

• Ability to manage multiple tasks, deadlines, and work both independently and as part of a team.

• Familiarity with digital PR and social media platforms is advantageous.

Skills Required:

• Excellent written and verbal communication

• Media networking and relationship building

• Creative storytelling and campaign planning

• Lead generation and client outreach mindset

• Basic project coordination and reporting skills

• Proficiency in MS Office and relevant PR tools

What You Get:

• A creative, collaborative work environment

• Opportunity to grow in both PR and business development

• Attractive perks/incentives

  for successful client closures from leads you generate

• Experience working with premium interior and lifestyle brands