Public Relations Account Director

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About Concept PR:

Concept PR is one of India’s leading full-service public relations agencies, with deep domain expertise in financial communications. With decades of experience and a strong legacy in managing IPOs, financial institutions, and BFSI brands, we are the trusted partner for clients seeking to build reputation and influence in the financial world.

Role Overview:

PR Account Director

Key Responsibilities:

• Lead, manage, and grow key BFSI client relationships—including banks, NBFCs, insurance firms, mutual funds, fintech, and capital markets players—with a focus on long-term strategy and trust.
• Provide strategic oversight and leadership in planning and executing integrated PR campaigns aligned with financial communication goals.
• Drive narrative development by drafting and reviewing press releases, thought leadership pieces, and executive communication.
• Cultivate and deepen relationships with top-tier business and financial media, acting as a senior media liaison for the agency.
• Offer high-level counsel to clients during sensitive communications, policy issues, and crisis situations.
• Stay ahead of financial, policy, and regulatory trends to ensure clients receive proactive, value-driven insights.
• Collaborate cross-functionally within the agency to deliver integrated communication strategies.
• Mentor, coach, and lead a team of PR professionals, fostering a culture of performance, learning, and collaboration.
• Build team capability by guiding junior talent, supporting career growth, and driving knowledge sharing across the BFSI vertical.
• Contribute to agency growth by identifying new opportunities, optimizing account operations, and supporting business development efforts.

Requirements:

• Minimum 10 years of experience in public relations, with a strong focus on BFSI clients.
• Demonstrated experience in leading high-impact financial communications strategies and teams.
• A strong and credible network of senior media contacts across top business and financial publications.
• Exceptional writing, communication, and presentation skills, with strong attention to detail.
• Deep understanding of financial markets, regulatory frameworks, and investor communication.
• Ability to balance strategic thinking with hands-on execution across multiple accounts.
• Experience with IPO communication, quarterly earnings, and policy/regulatory advocacy is highly desirable.
• Strong leadership presence, with a track record of managing and inspiring cross-functional teams.