Product Marketing Manager

8 - 10 years

0 Lacs

Posted:11 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Qualification

Role Marketing ManagerIndustry Type Software ProductFunctional Area Marketing & CommunicationEmployment TypeFull Time, PermanentRole CategoryMarketing

Role

  • Understand ins and outs of each product/solution, market & client segmentation & needs/pain points, able to effectively develop product value proposition and messages to enterprise clients
  • Design and implement the product marketing plan ensuring it addresses identified opportunities in our target markets across all channels.
  • Concept and selling point extraction: in line with the product team, extract the selling point of the product, translate the product function into user value, and build up the persuasive narratives.
  • Material production: coordinate the production of product related materials used by customer oriented team, including PPT, video, poster, etc
  • Plan and spearhead the go-to-market plan for product/ feature launches through a series of marketing actions including social media, PR, event marketing, etc. to achieve branding awareness and sales target.
  • Driving sales enablement by driving the marketing content creation for respective products.
  • Take responsibility for all digital assets including websites, blogs and associated social media accounts for respective product segment.
  • Partner closely with cross-functional teams, including Sales, content and product management to drive the execution of the product journey.
  • Owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.
  • Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication.
  • Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiative

Experience

8 to 10 years

Job Reference Number

11011

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