Product Marketing Manager

Role overview

The Manager of Product Marketing is the key person responsible for product

marketing activities for the entire company. They must work with varying members of the senior

Go-to-Market team to ensure that Kissflow is consistently represented well in the market.

Responsibilities

The Manager of Product Marketing works between several GTM functions.

Accounts

• Maintain a list of key accounts, develop relationships with them, and coordinate functions like analyst calls, case studies, and webinars
• Publish a monthly newsletter to keep all customers informed of product updates
• Complete a quarterly webinar to demo new features

Sales

• Create required sales collateral
• Maintain an easily accessible repository of resources for sales teams
• Review sales calls to assess for positioning and story alignment
• Organize monthly Sales Win series episodes to share

Marketing

• Build knowledge in specific industries where Kissflow is trying to expand
• Ensure positioning and messaging stays consistent across all collaterals
• Create high-value assets essential to our positioning

Product

• Maintain a product roadmap of upcoming features
• Organize monthly competitor sessions with product managers to share with all the GTM team