PPC Consultant

We are looking for a PPC Consultant/Manager to launch, run, and monitor campaigns for various clients. An ideal candidate must track and manage paid search budgets, ensuring the best returns on the campaigns. They must manage the digital marketing team to create strategic PPC campaigns that drive performance and deliver results. 

Roles and Responsibilities:

• Create the best-paid search advertisements within the budget 
• Explore marketing channels to design, launch, and optimize PPC campaigns 
• Create organic results for paid search campaigns on multiple media channels 
• Maintain PPC accounts on ad platforms like Google AdWords 
• Optimize targeted keywords for campaigns 
• Ensure the campaign reaches the targeted audience 
• Proactively update bids to increase ROI 
• Track KPIs for performance assessment 
• Identify and respond to PPC ad issues 
• Produce easy-to-read reports for management 
• Maintain effective partnerships with PPC vendors and ad platforms 
• Creatively minimize click fraud 
• Be familiar with click-through rates, cost per click, cost per conversion, return on ad spend, etc. 
• Assess competitors to produce new strategies 
• Provide analytical insights on campaign performance 
• Monitor daily and monthly budgeting 
• Monitor and track campaign metrics for each client 
• Generate reports to identify areas of improvement 
• Follow trends and train the team to meet client needs 

Requirements:

• Experience on PPC role – at least – 5 years. 
• Demonstrated knowledge of data analytics tools such as Google Analytics and WebTrends. 
• Familiar with paid search ad platforms like AdWords, Bing, Yahoo, Facebook, etc. 
• Excellent in MS Office and MS Excel