Planning Lead

Experience Required:

About the Role:

Planning Lead

Key Responsibilities:

• Lead brand planning and campaign strategy across clients, aligning marketing objectives with creative execution.
• Develop quarterly and annual brand plans, integrating consumer insights, data trends, and brand objectives.
• Drive collaboration with cross-functional teams (creative, digital, media, content) to deliver cohesive campaign strategies.
• Own the creation and tracking of KPI sheets, sales trackers, and strategy mastersheets across all brands.
• Identify and convert opportunities for cross-selling agency services and expanding client relationships.
• Champion award-winning and insight-driven campaigns by leveraging research, behavioral data, and trend mapping.
• Implement streamlined processes, SOPs, and team planning tools to improve strategic output and delivery efficiency.
• Lead PR-worthy initiatives and case studies to elevate the agency’s profile in the industry.
• Constantly evaluate and audit service quality to improve client value, internal systems, and the agency’s strategic reputation.

Requirements:

• 3–4 years of experience in strategic planning at a mainline/integrated advertising agency.
• Proven experience in building brand strategies, campaign roadmaps, and communication frameworks.
• Strong analytical thinking backed by consumer behavior understanding and research interpretation.
• Exposure to ATL/BTL/Digital campaigns with a focus on business-driven creative planning.
• Ability to lead internal teams, manage multiple brands, and deliver with speed and clarity.
• Excellent presentation, storytelling, and stakeholder communication skills.