Performance Marketing Manager

Company Description

We suggest you enter details here.

Role Description

Performance Marketing Manager

Qualifications

• Skills in Performance Marketing, Digital Marketing, and Marketing Strategy
• Data Analysis, Reporting, and Optimization
• Experience with Google Analytics, AdWords, and other marketing tools
• Strong project management and communication abilities
• Bachelor's degree in Marketing, Business, or a related field, with experience in campaign performance using tools like

  Google Analytics, Google Tag Manager, and Data Studio

  .
• A/B test creatives, landing pages, and audience segments to improve performance outcomes.
• Collaborate with creative, content, and development teams to align on campaign goals and execution.
• Deliver performance reports and insights, and make data-driven recommendations for improvements.
• Stay updated on the latest trends in

  performance marketing, ad tech, and programmatic media buying

  .

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–6 years of hands-on experience in

  performance marketing

  , preferably in an agency or digital-first brand.
• Proficiency in

  Google Ads, Meta Ads, DV360, Google Analytics, Tag Manager

  , and

  Excel

  .
• Strong grasp of

  media buying principles

  ,

  real-time bidding

  , and

  audience segmentation

  .
• Familiarity with

  SEO/SEM, PPC, attribution modeling

  , and

  funnel optimization

  .
• Excellent communication, project management, and stakeholder coordination skills.
• Experience with tools such as

  MOAT, IAS, or Nielsen DAR

  will be a plus.