Performance Marketing Internship in Mumbai

Selected Intern’s Day‑to‑day Responsibilities Include Executing and managing paid campaigns across Facebook, Google, and programmatic channels—handling media planning, buying, and new digital initiatives to generate demand and convert subscribers. Optimizing Return on Ad Spend (ROAS) by honing audience targeting, creative assets, bidding strategies, and campaign placements. Owning the end-to-end lifecycle of paid campaigns—from setup and execution to monitoring and delivery—ensuring alignment with goals and timely refinements. Building intuitive dashboards (e.g., in Google Data Studio, Tableau, or Power BI) that visualize campaign performance metrics, tell a clear story, and support real-time decision-making. Analyzing campaign results and developing data-driven methodologies, such as A/B testing, multi-touch attribution, and CLV analysis, to efficiently scale campaigns and ensure performance improvements. About Company: From giving India its first private satellite TV channel in 1992 to reaching 1.3 billion worldwide viewers through linear and digital platforms. ZEE, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content. Together with our audiences, our people, our artists, our partners, and other stakeholders, we give shape to ideas across different platforms, ideas that dare to be bigger, bolder, and better each time, that capture the journey of the human soul, that seek to turn the base metal of life into gold & that makes entertainment extraordinary. Show more Show less