Performance Marketing Head

About the Company

The Ayurveda Experience is America’s largest online Ayurvedic house of brands that markets natural, herbal skincare, bodycare, haircare products and wellness supplements. Advanced in 4 continents and having spread its wings in about 26+ countries, with over 1.75 million customers from the US, UK, Canada, Australia, New Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star reviews. Ayurveda is the ancient science of beauty and wellness, originating in India. Within a short span of time, The Ayurveda Experience has helped people embrace this holistic health and wellness ‘Science of Life’ through its informative educational courses, tried-and-tested potent Ayurvedic beauty formulations and its effective Ayurvedic dietary supplements.

The Ayurveda Experience (Transformative Ventures Pvt Ltd, formerly known as Transformative Learning Solutions pvt ltd) is Funded by Jungle, Fireside, Anicut Capital, SIDBI, Sharrp Ventures, Riverwalk Ventures and 40 plus marquee angel investors and family offices. We have over 300 member team across the globe.

Company Website - https://transformative.in/

US Store - https://theayurvedaexperience.com/

Head - Performance Marketing,

• With a successful track record to drive revenue, user acquisition, and brand awareness.
• Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve business objectives.
• Who shall have an expertise in digital marketing analytics that can support effective campaign targeting and performance measurement.
• Should be able to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency.

Role & responsibilities

• Develop (through the content & Advertising team) and oversee overall performance marketing strategy

• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets

Preferred candidate profile

• In-depth knowledge of web analytics, Google AdWords, Facebook Marketing

• Leadership skills with the ability to set and prioritize goals

• Analytical mind

• Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the likes.

• Proficient in spoken and written English

• Strong proven track record for managing millions in ad spend

• Email marketing platforms

• Self-driven

• Degree in Marketing communications or equivalent