Performance Marketing Expert

Job Summary:

Performance Marketing Expert

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other programmatic channels.
• Use

  AI-driven tools

  (e.g., ChatGPT, AdCreative.ai, Copy.ai, Jasper, Phrasee, Albert.ai) to improve ad creatives, copywriting, targeting, and bidding strategies.
• Monitor and analyze campaign performance data; adjust targeting, creatives, and budgets to maximize ROI.
• Create performance dashboards and detailed reports to track KPIs like CAC, ROAS, CTR, and LTV.
• Conduct A/B tests on creatives, landing pages, and ad placements using AI tools for faster iteration.
• Collaborate with creative, content, and analytics teams to ensure cohesive campaign execution.
• Stay ahead of industry trends, platform updates, and new AI marketing tools to maintain a competitive edge.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3+ years of hands-on experience in performance marketing and paid media campaign management.
• Expertise in tools like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong proficiency in

  AI marketing platforms

  (e.g., Jasper, AdCreative.ai, Smartly.io, Copy.ai, ChatGPT).
• Proven experience driving customer acquisition and revenue through paid channels.
• Analytical mindset with strong Excel/Google Sheets and data interpretation skills.