Performance Marketing Associate

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About the Role

Performance Marketing Associate / Senior Associate

Key Responsibilities

• Plan, execute, and optimize paid campaigns on:

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook, Instagram)

• LinkedIn Ads (Sponsored Content, Lead Gen Forms)

• Conduct keyword research and manage SEO strategies (on-page and off-page).
• Analyze campaign performance metrics, identify trends, and prepare weekly/monthly reports.
• Collaborate with design and content teams to produce effective ad creatives and landing pages.
• Manage budgets efficiently to maximize ROI and lead generation.
• Perform competitor analysis and audience research to guide targeting strategies.
• Run A/B tests to optimize copy, creatives, targeting, and bidding strategies.

Requirements

• Undergraduate degree

  in Marketing, Business, or a related field (mandatory).

• 1-3 years

  of hands-on experience in performance/digital marketing.
• Proven experience running paid campaigns on Google, Meta, and LinkedIn platforms.
• Strong knowledge of

  SEO best practices

  (on-page and off-page).

• Certifications in Digital Marketing

  (e.g., Google Ads Certification, Meta Blueprint, HubSpot, or similar).
• Strong analytical skills; familiarity with

  Google Analytics, Google Tag Manager, and Excel

  .
• Ability to work independently in a fast-paced environment with attention to detail.

Nice to Have

• Experience with tools like SEMrush, Ahrefs, or Moz.
• Experience in lead generation or B2B/B2C campaign funnels.
• Basic knowledge of HTML/CSS.