Performance Marketing Associate

As a Business Operations professional, you will be responsible for building and managing acquisition campaigns across various channels like social media, SEM, and display in order to drive revenue and enhance ROI. Your role will involve analyzing and optimizing campaign performance using data-driven insights and quantitative analysis. You will need to identify marketing performance issues and conduct root cause analysis with the help of analytics tools such as Google Analytics. It will be crucial to effectively communicate complex analyses by creating user-friendly reporting or visualization dashboards for demand funnel, marketing planning, budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs. You will also be expected to understand the requirements for new and relevant KPI metrics for performance management and optimization purposes. Collaborating with creative and marketing teams to test strategies and innovations will be an essential part of your responsibilities. Your success will be measured by delivering measurable improvements in ROI and cost per conversion (CPA) across all channels. To qualify for this role, you should have previous experience in a quantitative marketing position where you managed strategy and execution on social media, search engines, or other performance-oriented channels. Experience in setting up campaigns on platforms like Facebook ads manager, Google Ads, and Google AdWords is necessary. A deep understanding of data or data modeling is essential to objectively identify insights for sharing with stakeholders. Exceptional analytical skills are required to identify opportunities within complex data and translate them into operational strategies. A proven track record in building and scaling acquisition campaigns with a focus on ROI is highly desirable. Strong presentation, written and verbal communication, project management, critical thinking, and creative skills are vital for success in this role. A Bachelor's degree in Marketing or a relevant field is also preferred. Key Skills required for this role include: - Performance Marketing - Digital Marketing - SEM & SEO - Paid Search - Competitive Analysis - Marketing - Display Advertising - PPC - Marketing Automation - Reporting If you are a results-oriented individual with a passion for driving business growth through effective marketing strategies, this Business Operations role offers an exciting opportunity to make a significant impact.,