Performance Marketer – D2C & Edtech

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Location:

About Adymize:

Adymize is an innovative leader in the D2C and Edtech sectors, focused on empowering brands through data-driven performance marketing strategies. We're on the lookout for a dynamic, result-oriented Performance Marketer to join our growing team and help drive impactful marketing campaigns.

Key Responsibilities:

• Plan, execute, and manage end-to-end performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other performance networks.
• Optimize ad spend, leveraging data insights to maximize ROAS and CPL.
• Collaborate with the creative team to develop ad creatives, copy, and landing pages.
• Analyze and report on the performance of campaigns, using analytics tools to derive insights and inform future strategies.
• Drive customer acquisition through strategic paid media efforts in a D2C and Edtech environment.
• Continuously monitor trends and competitor strategies to ensure Adymize remains ahead of the curve.
• Manage and optimize user acquisition funnels, from top-of-funnel awareness to conversion.
• Provide actionable insights to the product and growth teams, ensuring alignment of marketing efforts with business goals.

Requirements:

• Minimum 3 years of hands-on experience in performance marketing, particularly in D2C and Edtech industries.
• Proven track record of running successful paid campaigns across Facebook, Google Ads, LinkedIn, and other digital platforms.
• Strong analytical skills, with experience in A/B testing, conversion rate optimization, and campaign analytics.
• Proficiency with tools such as Google Analytics, Facebook Ads Manager, SEMrush, and similar platforms.
• Excellent communication and collaboration skills with cross-functional teams.
• Self-starter with a strong ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Experience with email marketing and SMS campaigns.
• Knowledge of SEO and content marketing strategies is a plus.
• Familiarity with data visualization tools and automated reporting.
• Degree in Marketing, Business, or a related field is preferred.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a fast-growing company at the forefront of D2C and Edtech innovation.
• A collaborative and dynamic work environment with room for growth and development.