Performance Manager

About Us:

HamBOLDs Pvt Ltd is a growing beauty and personal care company backed by over 26 years of legacy from Sunchem India. We manage three dynamic brands: Epitight, Cozitis, and Niconi, committed to delivering innovative and effective products.

Role Overview:

We are looking for a results-driven Performance Marketing Specialist with hands-on experience in managing and optimizing campaigns on Google Ads and Meta Ads (Facebook/Instagram). The ideal candidate should be analytical, creative, and passionate about delivering high ROAS through strategic planning and performance tracking.

TWO specialized

Key Responsibilities:

D2C (Google & Meta Ads):

• Plan, execute, and optimize full-funnel paid media campaigns across

  Google Ads (Search, Display, YouTube)

  and

  Meta (Facebook & Instagram)

• Drive performance metrics like

  ROAS

  ,

  CAC

  , and

  CVR

  across product categories (skincare, haircare, personal care)
• Build retargeting and prospecting funnels to maximize conversions and customer retention
• Work with the content/creative team to conceptualize effective static and video ads
• Analyze consumer behavior and campaign performance using

  GA4

  ,

  Meta Ads Manager

  , and UTM tracking
• A/B test creatives, copies, landing pages, and audience segments for continuous improvement

Marketplace (Amazon, Flipkart, Nykaa):

• Manage performance marketing campaigns on

  Amazon Ads (SP, SB, SD)

  and other marketplaces
• Optimize

  ACoS/TACoS

  , manage keyword strategies, and enhance product visibility
• Coordinate with catalog and eCommerce teams to improve listings, product pages, and deals
• Regularly monitor ad spend, conversions, and marketplace-specific insights to drive growth
• Generate and present weekly/monthly campaign reports with actionable recommendations

Requirements:

• Minimum 3 years of hands-on experience in performance marketing
• Deep understanding of media buying, targeting, bidding strategies, and campaign structures
• Proficiency with platforms/tools: Google Ads, Meta Ads Manager or Amazon Ads Console, Flipkart Ads, GA4, Excel, etc.
• Strong analytical mindset, attention to detail, and bias for performance optimization
• A self-starter who thrives in a fast-paced, growth-focused environment

Preferred Qualities:

• ROI-focused mindset
• Self-starter with attention to detail
• Strong understanding of user behavior and customer journeys
• Comfortable working in a fast-paced, startup-like environment