431 Pardot Jobs - Page 2

At TechnologyAdvice, we are dedicated to assisting B2B tech buyers in navigating the complexities and risks associated with the purchasing process. Serving as a reliable source of information for tech buyers, we offer guidance and facilitate connections between our buyers and the leading sellers of business technology worldwide. As a remote-first company headquartered in Nashville, Tennessee, we take pride in our more than 20 digital publications and a team of over 500 members across the US, UK, Singapore, Australia, and the Philippines. Our commitment to growth and excellence has been acknowledged through various accolades, including recognition as one of America's fastest-growing private companies by Inc. and a top workplace in Tennessee. We are currently looking for a Senior Salesforce Administrator to join our dynamic Revenue Operations team. If you are a seasoned Salesforce expert with a strong analytical mindset and thrive in collaborative, fast-paced environments, we are interested in speaking with you. **Location**: India **Responsibilities:** - Manage and improve multiple Salesforce orgs for international teams. - Design and implement scalable sales processes and automation strategies. - Customize Salesforce objects, fields, flows, validations, and reports. - Collaborate with Sales, Marketing, and Engineering teams to optimize operations. - Provide strategic analysis and reporting to support data-driven decision-making. - Lead and mentor junior Salesforce team members. - Ensure system security, data integrity, and compliance with Salesforce best practices. - Work with stakeholders to define business requirements and deliver tailored solutions. - Manage the integration of third-party tools such as Tableau, Pardot, and Conga. **Requirements:** - 5+ years of experience as a Salesforce Administrator in a B2B SaaS or tech-driven environment. - Salesforce Administrator Certification (201) is mandatory. - Advanced Administrator (211) and/or Platform App Builder certifications are highly preferred. - Demonstrated ability to lead projects, prioritize workstreams, and drive measurable outcomes. - Proficiency in building Flows, Process Builders, and custom automation. - Strong written and verbal communication skills with experience supporting global teams. - Solid analytical capabilities and reporting acumen. - Familiarity with Salesforce CPQ, Tableau, Conga Composer, and Pardot. - Proficiency in SOQL or SQL. - Agile professional who excels in a fast-paced environment and adapts strategies to meet business needs. Please note that this is a contract position without any associated perks or benefits. Candidates must be authorized to work in India at the time of hire and maintain this authorization throughout their employment with us. We value diversity and are committed to providing equal employment opportunities. Pre-employment screening is required. We do not work with external staffing agencies, and candidates introduced through such firms will not be considered for compensation. Incomplete or AI-generated applications will be automatically rejected.,

As a Senior Content Writer at our company, you will be responsible for creating high-quality and engaging content focused on ITES or BPM services. You should have a Bachelor's degree in English, Journalism, Communications, or a related field, along with at least 4 years of experience in professional content writing. Your expertise should include web publishing, SEO/SEM, content marketing strategies, mobile optimization, traffic analysis, and engagement metrics. Proficiency in tools like WordPress is essential for publishing and optimizing content for web use. In addition to your writing skills, you should have a strong understanding of Legal Process BPM, Insurance BPM, and Finance and Accounts BPM. A solid grasp of technology topics such as AI, Analytics, and Machine Learning in these fields is also required. Your research abilities will be key in producing original and industry-relevant content. Experience with tools like Google Analytics, Figma, and Pardot is preferred. You must have exceptional command of the English language and be able to adapt your writing style for diverse audiences. Your portfolio should showcase creativity, depth, and versatility in content creation. Familiarity with content management systems, SEO tools, and analytics platforms is a plus. We offer a dynamic and collaborative work environment that fosters innovation and growth. You will have the opportunity to contribute to content strategies and shape industry narratives. Competitive salary and benefits tailored for ambitious professionals are provided, along with the chance to contribute to a brand that is transforming BPM solutions globally. If you are a tech-savvy individual with a flair for storytelling, a drive to explore new ideas and trends, and a passion for creating compelling content, we would love to hear from you. Please share your resume with us at services@fitb.in or contact us directly at +91 6280085970 (Harshvardhan Syal). This is a full-time, permanent position with benefits including food, health insurance, life insurance, paid sick time, paid time off, and provident fund. The work schedule may include evening shifts, fixed shifts, Monday to Friday, night shifts, rotational shifts, US shifts, and weekend availability. Performance bonuses and yearly bonuses are also provided. The work location is in person. Join us in shaping the future of content creation and make a meaningful impact in the industry.,

Company Profile: Electro Rent is a leading global provider of test and technology solutions that enable its customers to accelerate innovation and optimise investments. Electro Rent’s rental, lease, sales, and asset management solutions serve industry-leading innovators in communications, aerospace and defence, automotive, energy, education, and general electronics and have done so since 1965. As the world’s largest resource for testing and technology, Electro Rent offers equipment from over 300 brands, ensuring our customers have access to equipment that precisely meets their exact needs and specifications. We are proud to partner with leading manufacturers who strive to deliver the latest, high-quality, and reliable technologies. Location Profile: This role will be based remotely in India, working with the global Marketing teams in the Americas, APAC and EMEA. The India headquarters of Electro Rent are in the Unitech Cyber Park, Sector 39, Gurugram, Haryana 122001. Some travel to this office from time to time for events may be needed. Position Summary: The Global Marketing Operations Specialist plays a key role in linking all the systems that Marketing needs to generate, manage, track, and report activity to maximise results from the activities carried out by Marketing. The role is part of the Digital and Operations team. It is a data-driven role that collaborates with sales, sales operations, product, finance, and IT. It is also crucial to understand and manage customer data, accurately report and identify insights that will guide effective marketing programs, and support the delivery of marketing activities on our systems, namely Pardot, Account Engagement, and Salesforce. This includes managing the flow of leads through the system for adequate follow-up, as well as reporting/tracking activities and spending, and data analysis and recommendations. It also provides support, training, and guidance to the team, from inexperienced new hires to senior executives, across all global regions. Primary Duties & Responsibilities: Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, and other systems with dashboards and data visualisation tools. Set Marketing KPIs and create unified global reporting for the Marketing Team. Understand Marketing systems, their integration, and how to use them from a theoretical, practical, hands-on perspective. Working with the Head of Digital and Operations to support the website's administration. Manage and recommend changes needed for marketing effectiveness, working with other relevant departments, such as sales operations and IT. Provide valuable, actionable insights derived from data that help understand customer behaviour patterns, segmentation, and other customer insights for action. Provide intelligence and systems for segmentation of activity and database. Manage and report trends, numbers, and needed actions on the customer database. Ensure compliance with relevant legal requirements in each region, including data protection and privacy regulations, opt-out requirements, and other applicable laws and regulations. Own the departmental budget – track expenses and invoices. Work with the Demand Gen team to ensure campaign visibility and reporting. Optimise activities through a/b testing. Collaborate closely with Sales Ops to ensure a synchronised approach for success. Regularly communicate campaign programs and performance to key stakeholders. Provide training where needed within the department and outside of it. Qualifications: A data-driven mindset and high logical/math skills and systems. Previous experience in a Marketing operation role. Expert-level proficiency with Salesforce.com and Pardot Experience with data visualisation or reporting tools, such as Power BI or Looker Studio, will be beneficial. Experience measuring and reporting the impact of lead-generation programs Strong communication skills and ability to articulate impact Ability to influence and work cross-functionally across internal teams Experience & Education Experience in B2B or B2C Marketing Operations. A degree in engineering, marketing, or a numerate subject is preferred. Deep understanding of Marketing Programs gained from working with Marketing teams for years. Global mindset and proven ability to communicate and support teams across the globe.

Job Title: Senior Salesforce Administrator – Sales Cloud & Marketing Cloud Location: India (Remote flexibility available) Employment Type: Full-Time Reports To: Director of Sales Operations We are seeking a Senior Salesforce Administrator with a minimum of 5 years of experience in Sales Cloud and a minimum of 1 year in Marketing Cloud (with experience in both implementation and day-to-day ops) , along with hands-on experience on configuration and customization. This role requires advanced technical skills to manage and optimize the Salesforce platform across corporate sales and marketing operations. You will lead the design, development, deployment, and continuous improvement of CRM solutions that support business growth, automation, and data-driven decision-making. Key Responsibilities: Sales Cloud & CRM Optimization Lead configuration of core Sales Cloud features: Accounts, Contacts & Opportunities, Lead Management, Forecasting, Territory Management, CPQ, and Product Catalogs. Implement and optimize automation using Flows , Process Builder , and Approval Processes to streamline sales processes. Design custom objects , record types , page layouts , and Lightning pages to enhance user experience and business efficiency. Develop reports , dashboards , and data insights for sales performance, pipeline health, and operational KPIs. Marketing Cloud Integration Manage and support Salesforce Marketing Cloud, including configuration of Email Studio , Journey Builder . Work closely with the marketing team to deploy targeted campaigns, build customer journeys, and track campaign metrics. Third-Party CRM Integrations LinkedIn Sales Navigator: Manage integration with Salesforce to enable synced prospecting, lead insights, and in-platform engagement tracking. ZoomInfo: Manage integration with Salesforce to enable synced prospecting, lead insights, and in-platform intelligence gathering. SurveyMonkey: Manage integration with Salesforce to enable synced responses and data collection f/ NPS, CSAT, etc. HubSpot: Administer integration for campaign tracking, lead syncing, and contact management across both platforms (going away, but final buttoning up and transition of all critical data is ongoing). Documentation, Deployment & Governance Maintain detailed system documentation for configurations, processes and custom code. Use Change Sets , sandbox management , deployment and release management. Define and enforce governance standards and change management procedures. Stakeholder Collaboration & Support Work with business stakeholders to gather requirements and translate them into scalable Salesforce solutions. Deliver end-user support and conduct training on new features, workflows, and data practices. Proactively identify opportunities to enhance CRM efficiency and user adoption. Technical Skills: Security & Access Control : Advanced knowledge of profiles, roles, permission sets, sharing rules, and org-wide defaults (OWD). Data Integrity & Governance : Skilled in validation rules, duplicate rules, and mass data management tools like Data Loader and Workbench. Automation : Expertise in Flows (record-triggered, scheduled), Process Builder, and Approval Processes to automate complex workflows. User Experience : Proficient in configuring page layouts, record types, Lightning pages, dynamic forms, and custom apps. Reports & Dashboards : Strong ability to build and manage executive-level dashboards, matrix and joined reports with dynamic filters. Apex Development : Working knowledge of Apex triggers, classes, Visualforce, and SOQL for custom business logic and workflows. Documentation & Deployment : Experience with technical documentation, sandbox strategies, change sets, and CI/CD tools. Requirement Gathering : Ability to capture business needs through interviews, workshops, and documentation to build scalable solutions. Qualifications: Experience : 5+ years of Salesforce administration experience with a focus on Sales Cloud and Marketing Cloud. 1+ year of Salesforce Marketing Cloud (Account Engagement, Pardot, etc.) experience Certifications : Salesforce Certified Administrator ( Required ) Salesforce Advance Administrator ( Preferred ) Salesforce Certified Sales Cloud Consultant ( Preferred ) Marketing Cloud Email Specialist or related certifications (Preferred) Education : Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field required. Why Join Astreya? Work in a collaborative, innovative environment with global impact. Lead high-visibility Salesforce projects with modern tools and enterprise stakeholders. Competitive salary, comprehensive benefits, and ongoing professional development. Flexibility to work across time zones and hybrid/remote options.

CreateBytes - IT/B2B Meta Ads Specialist Consultant Position Overview We are seeking an experienced IT/B2B Meta Ads Specialist Consultant to join our growing team on a contractual basis. This role requires a unique combination of technical expertise in Meta advertising platforms and deep understanding of B2B IT sales cycles, decision-making processes, and compliance requirements. The ideal candidate will be responsible for developing and executing sophisticated Meta advertising strategies for our IT and technology clients, with a focus on lead generation, account-based marketing, and complex B2B attribution models. Core ResponsibilitiesStrategic Planning & Campaign Development Develop comprehensive Meta advertising strategies for B2B IT clients across various sectors (SaaS, cybersecurity, enterprise software, managed services) Create detailed campaign architectures optimized for complex B2B sales funnels and long decision cycles Design account-based marketing (ABM) campaigns using Meta's advanced targeting capabilities Establish KPI frameworks aligned with B2B objectives (SQLs, pipeline contribution, customer acquisition cost, lifetime value) Conduct competitive intelligence analysis within the IT and technology advertising landscape Technical Implementation & Management Set up and configure Meta Business Manager accounts with proper compliance and security protocols Implement advanced Facebook Pixel and Conversions API setups for B2B attribution tracking Design custom event tracking for complex B2B customer journeys (demo requests, trial signups, consultation bookings) Configure cross-domain tracking for multi-step B2B sales processes Optimize Event Match Quality (EMQ) scores through proper data collection and formatting Integrate Meta advertising data with CRM systems (Salesforce, HubSpot, Pipedrive) for comprehensive attribution Campaign Optimization & Performance Management Execute systematic optimization strategies including audience testing, creative refresh cycles, and bid management Implement advanced targeting methodologies including lookalike audiences, custom audiences, and Advantage+ features Conduct statistical analysis of campaign performance with focus on B2B metrics and incrementality Optimize for complex attribution models accounting for offline conversions and multi-touch attribution Manage campaign learning phases and troubleshoot delivery issues specific to B2B targeting Client Relationship & Reporting Serve as primary point of contact for Meta advertising strategy with assigned clients Conduct weekly performance reviews and strategic optimization sessions Prepare comprehensive monthly reports with actionable insights and growth recommendations Present campaign results and strategic recommendations to C-level executives and marketing teams Collaborate with client sales teams to align advertising efforts with sales objectives and pipeline goals Provide training and knowledge transfer to client internal marketing teams Compliance & Industry Expertise Ensure compliance with Meta advertising policies for B2B and technology advertising Navigate special advertising categories for financial services, healthcare IT, and regulated industries Implement GDPR and data privacy compliance measures in campaign setup and data collection Stay current with industry regulations affecting B2B technology advertising and lead generation Required QualificationsProfessional Experience 5+ years of hands-on Meta advertising experience with demonstrated expertise in campaign management and optimization 3+ years of B2B marketing experience in IT, SaaS, or technology industries Experience with B2B lead generation campaigns achieving cost-per-lead targets and lead quality metrics Portfolio of successful B2B Meta campaigns with documented performance improvements and case studies Technical Expertise Expert-level proficiency in Meta Business Manager, Facebook Ads Manager, and Instagram advertising Advanced knowledge of Facebook Pixel implementation, Conversions API setup, and attribution modeling Experience with Marketing APIs and automation tools for campaign management and reporting Proficiency in analytics platforms : Google Analytics 4, Meta Analytics, and third-party attribution tools CRM integration experience : Salesforce, HubSpot, or similar B2B CRM platforms Understanding of tracking methodologies : UTM parameters, first-party data collection, and cross-device attribution B2B Industry Knowledge Deep understanding of B2B IT sales cycles and decision-making processes Knowledge of IT industry verticals : SaaS, cybersecurity, managed services, enterprise software Experience with account-based marketing (ABM) strategies and execution Understanding of B2B buyer personas including IT decision-makers, C-level executives, and procurement teams Familiarity with B2B content marketing and how it integrates with paid advertising strategies Analytical & Strategic Skills Advanced Excel/Google Sheets proficiency for data analysis and reporting Statistical analysis capabilities for campaign optimization and performance measurement Experience with data visualization tools (Tableau, Looker, Power BI) for client reporting Strong analytical mindset with ability to translate data insights into actionable strategies Project management skills with ability to manage multiple client accounts simultaneously Preferred QualificationsAdvanced Certifications & Education Meta Certified Digital Marketing Associate or higher-level Meta certifications Google Analytics Individual Qualification (IQ) and Google Ads certifications Bachelor's degree in Marketing, Business, Computer Science, or related field Additional industry certifications : HubSpot, Salesforce, or other relevant B2B marketing platforms Specialized Experience Experience with Meta's beta programs and early access to new advertising features Background in marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub) Knowledge of programmatic advertising and cross-channel attribution modeling Experience with enterprise sales enablement tools and processes Previous consulting or agency experience managing multiple client relationships Technical Skills Basic HTML/CSS knowledge for landing page optimization and tracking implementation SQL or database query experience for advanced analytics and reporting Experience with business intelligence tools for comprehensive performance analysis Familiarity with marketing attribution software (Bizible, Attribution, etc.) Understanding of data privacy regulations (GDPR, CCPA) and their impact on advertising

Zycus is looking for a tech-savvy digital marketing leader to drive our digital strategy across web, SEO, automation, and performance. You will be responsible for owning Zycus website, blog, and Martech stack , as well as scaling our organic and paid digital presence to generate qualified demand and drive pipeline growth. This role is ideal for someone who blends deep technical expertise with strategic marketing acumen , strong analytical thinking , and a passion for using AI and emerging technologies to automate, optimize, and innovate. Role & responsibilities Digital Strategy & Execution Define and execute strategic digital marketing initiatives across organic, paid, and owned channels. Own the website, blog, and corporate digital assets to ensure brand consistency, technical excellence, and performance optimization. Collaborate with GTM, inside sales, and product marketing teams to align campaigns with business goals and drive account engagement. SEO & Website Management Lead technical SEO, content SEO, and on-page/off-page optimization to drive organic growth, qualified traffic, and conversions. Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance. Drive conversion rate optimization (CRO) and A/B testing across the website to enhance user journeys and improve lead quality. Marketing Automation & Martech Oversee marketing automation and CRM workflows to ensure seamless nurturing, tracking, scoring, and lead lifecycle management. Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation. Continuously evaluate and enhance the Martech stack recommending additions, integrations, and improvements to drive performance and efficiency. Demand Generation & Campaign Management Plan and execute targeted ABM campaigns in collaboration with GTM and product marketing teams. Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging. Optimize digital advertising (Google, LinkedIn, Display) through data-led iteration, with a focus on CAC and pipeline velocity. Analytics, Insights & Forecasting Track KPIs across the funnel: impressions, clicks, MQLs, SQLs, opportunities, and pipeline. Conduct rigorous A/B and multivariate testing to continuously improve performance. Use analytics, attribution modeling, and forecasting to maximize ROI and justify spend. Preferred candidate profile 10+ years of experience in digital marketing, with strong expertise in website management, SEO, automation, and analytics . Ideally BE in Computer Science / IT or technical field MBA preferred but not mandatory Technically proficient in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Screaming Frog, GA4), and Martech tools (e.g., Marketo, Salesforce, HubSpot). Deep understanding of AI tools and their application in digital marketing (e.g., ChatGPT, Jasper, Clearbit, Mutiny, etc.). Highly analytical with a growth-hacker mindset comfortable using data to drive hypotheses, decisions, and improvements. Ability to think strategically and execute hands-on. Experience in B2B SaaS or Enterprise software marketing is a strong plus. Why Should You Join Us? Five Reasons Why You Should Join Zycus Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization Get a Global Exposure: You get to work and deal with our global customers. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.

Job Title: Senior Content & Communications Strategist Location: Gurugram, India Experience: 5+ years Employment Type: Full-time Role Overview As the Senior – Content Marketing & PR, you will lead content strategy and creation while also contributing to Embee’s public relations initiatives. This dual-role position requires a strong content background along with the ability to support media relations, thought leadership outreach, and corporate communications. You’ll work closely with internal teams, media partners, and industry influencers to elevate Embee’s brand presence and thought leadership in the B2B tech space. Key Responsibilities Content Strategy & Planning Develop and manage a content calendar aligned with business priorities, campaigns, and product launches. Collaborate with internal stakeholders to ensure consistent and effective messaging across all touchpoints. SEO Content Creation Produce high-quality, SEO-optimized content (blogs, web pages, pillar pages) targeting relevant keywords and customer personas. Leverage tools like SEMrush, Ahrefs, and Google Search Console to improve content visibility. Thought Leadership & Corporate Content Create whitepapers, case studies, newsletters, and executive ghostwritten articles that position Embee as a market leader. Draft bylined articles and op-eds for industry publications in collaboration with leadership. Public Relations & Media Outreach Collaborate with PR agencies or internal stakeholders to draft press releases, media pitches, and backgrounders. Assist in identifying media opportunities, coordinating interviews, and placing thought leadership content in relevant outlets. Track media coverage and contribute to monthly PR performance reporting. Social Media Content Craft platform-specific content (LinkedIn, Twitter, etc.) that supports campaigns, product launches, and PR initiatives. Support social amplification of media coverage, interviews, and announcements. Brand Messaging & Tone Maintain consistency in tone and messaging across all content formats. Help evolve messaging frameworks based on product/market changes. Performance Monitoring Analyze content and PR metrics such as engagement, traffic, backlinks, media placements, and brand mentions. Recommend improvements based on performance insights. Cross-functional Collaboration Partner with design, digital, product marketing, and sales teams to produce multimedia content and integrated campaigns. Requirements 4-6 years of experience in B2B content marketing, ideally within the SaaS or technology sector. Proven exposure to PR functions such as press release writing, media coordination, or corporate communications. Strong writing portfolio including blogs, whitepapers, media articles, and executive communication. Solid understanding of SEO, digital content trends, and B2B customer journeys. Excellent command over language, grammar, storytelling, and brand positioning. Familiarity with CMS and marketing tools (WordPress, HubSpot, Pardot, SEMrush, etc.). Bachelor’s/Master’s degree in Communications, Marketing, Journalism, or a related field. Location: Gurgaon - EMBI, Gurgaon, Haryana, India

Description Job Description We’re looking for a Digital Marketing Lead to drive the online presence, brand visibility, and demand generation for SearchUnify, our AI-powered enterprise search platform. This role calls for a digital expert who thrives on creating impactful strategies across SEO, SEM, content, social media, and marketing automation. If you’re passionate about digital performance, experienced in SaaS marketing, and ready to scale a global brand, this opportunity is for you. Skills Key Skills Proven expertise in SEO, SEM, and PPC campaign management. Strong knowledge of content marketing, keyword strategy, and lead generation. Hands-on experience with Google Ads, LinkedIn Ads, and Facebook Ads. Proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot. Familiarity with Google Analytics and other performance tracking tools. Excellent understanding of B2B digital funnels and conversion optimization. Strong communication and project management capabilities. Ability to work cross-functionally with content, design, product, and sales teams. Responsibilities Roles and Responsibilities Build and execute a data-driven digital strategy to increase SearchUnify’s visibility and pipeline. Manage SEO and SEM efforts including keyword research, on-page optimization, and PPC campaigns. Collaborate with the content team to drive content marketing through blogs, whitepapers, case studies, and more. Leverage marketing automation tools for lead nurturing and personalized campaigns. Oversee SearchUnify’s social media presence, brand engagement, and campaign execution. Track and optimize key performance metrics such as CTR, CPC, CPL, and conversion rates. Align digital marketing initiatives with business goals and product positioning. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

We are hiring Global Marketing Operations Specialist (Hybrid) for one of our MNC client based out of Gurgaon, Haryana. The Global Marketing Operations Specialist is a key role linking all the systems that Marketing needs to generate, manage, track and report activity to maximize results from the activities carried out by Marketing as well as administer the website. The role is part of the Digital and Operations team. It is data-driven role and works in collaboration with Sales, Sales Ops, Product, Finance and IT. It is a critical function to ensure support our digital presence and to report. It is also critical for understanding and management of customer data and to accurately report and identify insights that will guide effective marketing programs as well as supporting the delivery of marketing activities on our systems, namely Pardot and Salesforce. This includes managing flow of leads through the systems for effective follow up as well as reporting/tracking activities and spend as well as data analysis and recommendations. It is also to provide support , training and guidance to the team from inexperienced new hires to senior execs across all global regions. Primary Duties & Responsibilities:  Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, Google Ads and other systems with dashboards and data visualization tools.  Set Marketing KPI’s and create unified global reporting for Marketing reporting.  Understand Marketing systems, their integration and how to use them from both a theoretical perspective as well as practical, hands-on perspective.  Working with the Head of Digital and Operations to support the administration of the website.  Manage and recommend changes needed for Marketing effectiveness, working with other relevant departments, such as Sales Ops and IT.  Provide valuable, actionable insights derived from data that help understand patterns of customer behavior, segmentation, and other customer insights for action.  Provide intelligence and systems for segmentation of activity and database.  Managed and report on the customer database, trends, numbers, and needed actions.  Ensure compliance with relevant legal requirements in each region, including policing and tracking of privacy., opt-out requirements etc.  Own the departmental budget – track expenses and invoices.  Work with the Demand Gen team to ensure campaign visibility and reporting.  Optimize activities through a/b testing.  Collaborate closely with Sales Ops to ensure a synchronized approach for success.  Regularly communicate campaign programs and performance to key stakeholders.  Provide training where needed within the department and outside of it. Qualifications:  A data-driven mindset and high logical/math skill and systems.  4+ years’ experience in a Marketing operation role.  Expert-level proficiency with Salesforce.com, Pardot and data visualization or reporting tools including PowerBI, DOMO, or similar.  Knowledge of SQL.  Experience measuring and reporting the impact of lead generation programs  Strong communication skills and ability to clearly articulate impact  Ability to influence and work cross-functionally across internal teams  Marketing experience in the test and measurement and/or equipment rental and advantage Experience & Education  4-year degree or equivalent is preferred in a numerate subject.  Deep understanding of Marketing Programs gained from working with Marketing teams for 4+ years.  4+ years’ experience in B2B or B2C Marketing Operations.  Global mind-set and proven ability to communicate and support teams across the globe.

Job Description We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you. Key Skills Proven experience in end-to-end B2B demand generation strategy. Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. Deep understanding of B2B buyer journeys and content-led lead nurturing. Hands-on experience in setting up automated workflows, segmentation, and A/B testing. Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). Familiarity with campaign analytics, lead scoring, and performance tracking. Strong communication and collaboration skills across teams. Knowledge of SEO, SEM, and paid digital channels (preferred). Experience in marketing IT or SaaS solutions to a global audience (preferred). Ability to manage and mentor junior marketers while meeting tight deadlines. Roles and Responsibilities Develop and execute multi-channel marketing campaigns to drive pipeline growth. Design and implement automated lead-nurturing workflows to improve conversion rates. Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. Drive content marketing efforts across key buyer journey stages. Analyze and report campaign performance, optimize for ROI, and engagement. Lead A/B testing and audience segmentation to improve personalization and targeting. Keep up with marketing trends, automation best practices, and competitor insights. Share marketing automation knowledge across teams and lead by example.

We are seeking a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. As the ideal candidate, you will be responsible for creating responsive email templates and landing pages using marketing automation tools to enhance campaign workflows. If you are passionate about merging technical expertise with marketing execution, we invite you to apply. Key Skills: - Proficiency in HTML5, CSS3, Bootstrap, and jQuery. - Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. - Strong understanding of responsive email design and landing page development. - Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. - Excellent oral and written communication skills. - Exposure to front-end development, including AJAX, Flash Script, and JavaScript frameworks (preferred). - Strong troubleshooting and stakeholder collaboration abilities. - Understanding of email marketing best practices and deliverability. Roles and Responsibilities: - Develop responsive email templates and optimize landing pages following industry best practices. - Customize forms, landing pages, and campaign components using marketing automation tool APIs. - Configure and implement campaign workflows utilizing tools like Marketo. - Perform quality assurance tests across various devices and platforms using tools like Litmus or EmailOnAcid. - Brainstorm campaign concepts in collaboration with creative and marketing teams. - Advise internal stakeholders and clients on front-end development best practices. - Resolve technical issues promptly and efficiently. - Propose enhancements to clients" digital assets in line with business goals. - Manage project data in project management systems. - Contribute to innovation and strategy in creative team meetings. - Stay abreast of industry trends in email marketing and automation.,

Marketing Automation Specialist Assets (Frontend) Location: Panchkula, India Date Posted: July 21, 2025 Description We are looking for a detail-oriented Marketing Automation Specialist with a strong background in email development and front-end technologies. The ideal candidate will be responsible for building responsive email templates and landing pages while leveraging marketing automation tools to support campaign workflows. If youre passionate about combining technical expertise with marketing execution, wed love to hear from you. Skills Key Skills Proficiency in HTML5, CSS3, Bootstrap, and jQuery. Experience with marketing automation tools like Marketo, Eloqua, Pardot, or similar platforms. Strong understanding of responsive email design and landing page development. Familiarity with QA tools such as EmailOnAcid or Litmus for testing and rendering. Excellent oral and written communication skills. Front-end development exposure including AJAX, Flash Script, and JavaScript frameworks (preferred). Strong troubleshooting and stakeholder collaboration skills. Understanding of email marketing best practices and deliverability. Responsibilities Roles and Responsibilities Develop responsive email templates and optimize landing pages following industry best practices. Use marketing automation tool APIs to customize forms, landing pages, and campaign components. Configure and execute campaign workflows using tools like Marketo. Conduct quality assurance tests across devices and platforms using tools like Litmus or EmailOnAcid. Collaborate with creative and marketing teams to brainstorm campaign concepts. Consult internal stakeholders and clients on front-end development best practices. Troubleshoot technical issues and ensure timely resolution. Suggest improvements to clients digital assets aligned with business objectives. Maintain and manage project data in project management systems. Participate in creative team meetings and contribute to innovation and strategy. Stay current with industry trends in email marketing and automation. Application Position: Marketing Automation Specialist Assets (Frontend) Name * E-mail * Phone * CV & Documents * (Add file) Required fields Thank you for submitting your application. We will contact you shortly! Contacts Email: careers@grazitti.com Address HSIIDC Technology Park, Plot No 19, Sector 22, 134104, Panchkula, Haryana, India

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most. WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action Role Description Wood Mackenzie is looking for enthusiastic and talented sales professionals to meaningfully contribute to our revenue growth by working closely with marketing and sales to build our commercial pipeline. The Business Development Specialist will be responsible for converting interested cold leads into commercial opportunities for the sales team to progress to closure. The Business Development Specialist will primarily do this by working with marketing to identify and engage unresponsive campaign leads and new business leads from events. By observing the content/products that prospects are engaging with online, the BD specialist should identify their needs, and reach out via cold calling/emails to engage them in a conversation about WoodMac products and services and pass them on to our sales team, who will help to close the deal. Responsibilities Of The Role Self-manage a high-volume lead pipeline, meeting tight SLAs and staying on top of leads and opportunities. Trying to book a meeting/cold call leads in the outbound pipeline and try to cross sell/ up-sell new products within their interested sector. Trying to get a response/meeting from unresponsive leads across marketing. Building and maintaining knowledge of the energy markets & industry trends, emerging technologies, competitors, and customer growth strategies to offer appropriate products and services. Develop a good understanding of the value our solutions provide, the sectors they operate in and the customers' buying cycles. Represent Wood Mackenzie in the market and look to expand brand recognition and be an advocate for our short-term market services, Lens, and our other solutions in the market. Partner with account managers and others to lead the commercial success of products, positioning and demonstrating solutions to customers, showing how these products can address their workflows. Effective customer engagement and understanding of critical client business growth potential, and how the Wood Mackenzie suite of products can support the customer's growth Maintain an in-depth, comprehensive knowledge of the products and product roadmap in your allocated vertical. Keeping Salesforce up to date and measuring activity, revenue, and pipeline changes Knowledge & Experience Required Substantial experience within business development, sales, or lead qualification/business development, predominantly in a busy, B2B lead generation position; Should be open to working in a hybrid role in the EMEA/Americas time zone. Experience working in the energy and commodity markets would be preferred. Have experience in B2B sales of either data or SaaS based solutions Experience in cold calling/ cold emailing, cross-selling and up-selling. A proven track record of overachieving sales KPI’s Experience using Salesforce and/or Pardot preferred Have experience in value-based selling and developing an understanding of customer workflows and needs. Excellent verbal and written communication skills. Full business proficiency in English is required, and any additional European language is a bonus. Outgoing personality with the ability to speak with people at all professional levels. A positive, can-do attitude and a hunger to exceed all targets and goals. Naturally positive and resilient, with an enthusiastic outlook Driven and ambitious with a powerful desire to succeed Show effective organisational and planning skills with the ability to manage own workload effectively A growth mindset, strong commercial acumen, and the ability to spot new opportunities Equal Opportunities We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.

The Apex Group was established in Bermuda in 2003 and is now one of the worlds largest fund administration and middle office solutions providers. Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion. Thats why, at Apex Group, we will do more than simply empower you. We will work to supercharge your unique skills and experience. Take the lead and well give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities. For our business, for clients, and for you P osition Overview We are seeking a talented and experienced Digital Marketing Specialist to join our team. This role will be responsible for managing and optimizing our marketing automation platform, Pardot, to drive lead generation, nurture campaigns, and customer engagement. You should have at least three years of experience working with Salesforce Marketing Cloud (Pardot) and a deep understanding of its features and capabilities. This role will work closely with the Head of Marketing Transformation, Head of Digital Operations , Head of Marketing Operations & Head of Demand Marketing along-with Regional Demand Marketing Managers . Role And Responsibilities Manage Pardot Implementation Oversee the setup, configuration, and integration of Pardot with various systems, such as Salesforce CRM, website forms, and third-party applications. Lead Generation and Nurturing Develop and execute lead generation strategies and campaigns using Pardot, including email marketing, landing page creation, form development, and lead scoring. Email Marketing Create, manage, and optimize email marketing campaigns, including designing templates, writing compelling content, and analysing campaign performance. Marketing Automation Workflows Build and maintain complex marketing automation workflows in Pardot to automate lead nurturing, customer onboarding, and engagement activities. Reporting and Analytics Monitor and analyse marketing metrics, campaign performance, and lead behaviour to identify trends, measure effectiveness, and make data-driven recommendations for improvement. Database Management Maintain clean and segmented prospect and customer databases within Pardot, ensuring data accuracy, hygiene, and compliance with data privacy regulations. Collaboration and Training Work closely with cross-functional teams, including marketing, sales, and IT, to align strategies, provide training on Pardot best practices, and support campaign execution. Requirements Minimum of three years of experience working as a Pardot Specialist. Strong knowledge and hands-on experience with Pardot and Salesforce CRM integration. Proficient in creating and managing email campaigns, landing pages, forms, and marketing automation workflows within Pardot. Solid understanding of lead generation strategies, email marketing best practices, and marketing automation concepts. Analytical mindset with the ability to analyse campaign performance data, generate insights, and implement optimizations. Preferred Technical Skills: Email Marketing Tools - SFMC, HubSpot Web Technology - HTML5, CSS3, JavaScript, Bootstrap Project Management Tools - JIRA DisclaimerUnsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement. Position: We are looking for a highly skilled Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms and a proven track record of creating, managing, and optimizing automated marketing campaigns. You will be responsible for developing and implementing strategies that drive engagement, lead generation, and customer retention through automated marketing processes. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven decisions to improve future campaigns. The successful candidate will be detail-oriented, tech-savvy, and have a passion for staying up-to-date with the latest marketing trends and technologies. If you are a strategic thinker with a knack for problem-solving and a desire to make a significant impact on our marketing efforts, we would love to hear from you. Responsibilities Create, manage and optimize marketing automation platforms and campaigns. Analyze campaign performance and generate reports and make data-driven decisions to improve campaigns. Monitor and maintain data quality within the marketing database. Segment audiences and tailor campaigns accordingly. Provide training and support to team members on marketing automation tools. Identify opportunities for process improvements. Ensure compliance with data protection regulations. Manage lead scoring and nurturing processes. Develop and maintain documentation for marketing automation processes. Assist in the development of marketing strategies and plans. Requirements: 3+ years of experience in marketing automation. Proficiency with marketing automation platforms (e.g., Pardot, Marketing Cloud). Strong analytical skills and experience with data analysis tools. Experience with CRM systems (e.g., Salesforce). Knowledge of email marketing best practices. Familiarity with HTML/CSS for email template creation. Ability to manage multiple projects simultaneously. Experience with A/B testing and campaign optimization. Understanding of lead scoring and nurturing processes. Knowledge of data protection regulations (e.g., GDPR, CCPA). Other information: We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Hi, we're TechnologyAdvice. At TechnologyAdvice, we pride ourselves on helping B2B tech buyers manage the complexity and risk of the buying process. We are a trusted source of information for tech buyers, delivering advice and facilitating connections between our buyers and the world's leading sellers of business technology. Headquartered in Nashville, Tennessee, we are a remote-first company with more than 20 digital publications and over 500 global team members in the US, UK, Singapore, Australia, and the Philippines. We're proud to have been repeatedly recognized as one of America's fastest growing private companies by Inc., as well as a Tennessee top workplace. We work hard each day and have fun, too, with monthly virtual events, recreational slack channels, and the occasional costumed dance from our CEO. All positions are open to remote work unless otherwise specified in the requirements below. The opportunity We're seeking a Senior Salesforce Administrator to join our high-performing Revenue Operations team. If you're a highly analytical, experienced Salesforce expert who thrives in fast-paced, collaborative environments — we want to talk to you. Location: India What you'll do Manage and enhance multiple Salesforce orgs across international teams. Architect and implement scalable sales processes and automation strategies. Own the configuration and customization of Salesforce objects, fields, flows, validations, and reports. Collaborate cross-functionally with Sales, Marketing, and Engineering to optimize operations. Provide strategic analysis and reporting to department heads and executive leadership to support data-driven decision-making. Act as the lead admin and mentor for junior Salesforce team members. Ensure system security, data integrity, and adherence to Salesforce best practices. Partner with stakeholders to define business requirements and deliver tailored solutions. Manage integration of third-party tools like Tableau, Pardot, and Conga. Who you are 5+ years of experience as a Salesforce Administrator in a B2B SaaS or tech-driven environment. Salesforce Administrator Certification (201) required. Advanced Administrator (211) and/or Platform App Builder certifications are highly preferred. Proven ability to lead projects, prioritize workstreams, and drive measurable outcomes. Strong expertise in building Flows, Process Builders, and custom automation. Excellent written and verbal communication skills; experience supporting global teams. Strong analytical mindset and reporting acumen. Experience with Salesforce CPQ, Tableau, Conga Composer, and Pardot. Proficiency with SOQL or SQL. Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward. #LI-Remote Please note that, as this is a contract position, no perks or benefits are included with this role. Work authorization Employer work visa sponsorship and support are not provided for this role. Applicants must be currently authorized to work in India at hire and must maintain authorization to work in India throughout their employment with our company. EOE statement We believe that our differences make us stronger, and thus foster a diverse and inclusive culture where people feel safe being themselves. TechnologyAdvice is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law. Pre-employment screening required. TechnologyAdvice does not engage with external staffing agencies. Any candidates introduced by such firms will not be eligible for compensation. Any AI-generated or incomplete application answers will be auto-rejected.

About the Role: We are seeking a skilled Marketing Automation Specialist to design, execute, and optimize automated marketing campaigns that drive lead generation, engagement, and customer retention. You will play a critical role in leveraging marketing automation tools to enhance the customer journey and improve marketing ROI. Responsibilities: 1. Campaign Development & Execution Design, build, and manage automated email workflows, drip campaigns, and nurture programs. Segment audience lists based on behavior, demographics, and engagement levels. Collaborate with content and design teams to create high-performing email assets. 2. Tool Management Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign). Integrate tools with CRM systems (e.g., Salesforce) and ensure seamless data flow. Troubleshoot issues in campaign execution or tool integration. 3. Lead Management & Nurturing Implement lead scoring models to prioritize MQLs (Marketing Qualified Leads). Monitor and optimize lead lifecycle stages to improve conversion rates. Align closely with sales for lead handoff and pipeline feedback. 4. Data & Analytics Track, analyze, and report on email and campaign performance (open rates, CTR, conversions). Run A/B tests to optimize subject lines, CTAs, content, and delivery times. Create dashboards for real-time campaign monitoring and insights. 5. Process Optimization Identify opportunities to improve campaign performance and automation efficiency. Develop SOPs and documentation for campaign setup, QA, and deployment. Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM). Requirements: Bachelor’s degree in Marketing, Communications, or a related field. 1–2 years of experience in marketing automation or digital marketing. Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo, Eloqua, Pardot). Strong understanding of CRM systems, lead nurturing, and customer journey mapping. Proficiency in segmentation, targeting, and A/B testing. Analytical mindset with familiarity in tools like Google Analytics, Excel, or BI platforms. Job Type: Full-time Pay: From ₹25,000.00 per month Work Location: In person

About the Role: We are looking for a data-driven, process-oriented Revenue Operations (RevOps) professional to align our marketing, sales, and customer success functions. The ideal candidate will drive revenue growth by improving operational efficiency, enabling cross-functional collaboration, and enhancing the end-to-end customer journey. Responsibilities: 1. Strategy & Alignment Partner with Sales, Marketing, and Customer Success teams to streamline processes and improve revenue performance. Develop and implement unified reporting systems and KPIs across departments. Support go-to-market strategies and revenue forecasting. 2. Process Optimization Design and improve processes for lead generation, pipeline management, and customer onboarding. Identify bottlenecks and inefficiencies in the revenue funnel and recommend actionable improvements. Ensure data integrity and consistency across CRM and other tools. 3. Data Management & Analytics Maintain dashboards and reporting tools to provide insights into pipeline health, performance, and forecasting. Analyze trends and metrics to support strategic decisions. Manage sales and marketing attribution models to measure ROI. 4. Tech Stack Ownership Administer and optimize tools like Salesforce, HubSpot, Marketo, Outreach, ZoomInfo, etc. Ensure all systems are properly integrated and aligned with business processes. Train teams on RevOps tools and best practices. 5. Revenue Forecasting & Planning Collaborate on annual and quarterly revenue planning. Monitor revenue targets and track key growth initiatives. Support territory and quota planning. Requirements: Bachelor's degree in Business, Marketing, Operations, or related field. 1-2 years of experience in Revenue Operations, Sales/Marketing Ops, or a related role. Proficiency with CRM and automation tools (e.g., Salesforce, HubSpot, Pardot, Marketo). Strong analytical skills with Excel, BI tools (e.g., Tableau, Power BI), and data visualization. Excellent project management and cross-functional collaboration skills. Ability to thrive in a fast-paced, scaling environment. Job Type: Full-time Pay: From ₹25,000.00 per month Work Location: In person

Description Job Description We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you. Skills Key Skills Proven experience in end-to-end B2B demand generation strategy. Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua. Deep understanding of B2B buyer journeys and content-led lead nurturing. Hands-on experience in setting up automated workflows, segmentation, and A/B testing. Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.). Familiarity with campaign analytics, lead scoring, and performance tracking. Strong communication and collaboration skills across teams. Knowledge of SEO, SEM, and paid digital channels (preferred). Experience in marketing IT or SaaS solutions to a global audience (preferred). Ability to manage and mentor junior marketers while meeting tight deadlines. Responsibilities Roles and Responsibilities Develop and execute multi-channel marketing campaigns to drive pipeline growth. Design and implement automated lead-nurturing workflows to improve conversion rates. Align marketing initiatives with sales and product teams for better lead handoff and MQL quality. Drive content marketing efforts across key buyer journey stages. Analyze and report campaign performance, optimize for ROI, and engagement. Lead A/B testing and audience segmentation to improve personalization and targeting. Keep up with marketing trends, automation best practices, and competitor insights. Share marketing automation knowledge across teams and lead by example. Contacts Email: careers@grazitti.com Address: HSIIDC Technology Park, Plot No – 19, Sector 22, 134104, Panchkula, Haryana, India

Role Description Job Title : Salesforce Architect – Data Cloud & Marketing Cloud Hiring Locations : Bangalore, Pune, Trivandrum, Kochi, Hyderabad, Chennai Experience Range Total IT Experience: 8+ years Salesforce Marketing Cloud Experience: Minimum 5 years (hands-on) Salesforce Data Cloud (CDP) Experience: Minimum 2 years Leadership Experience: Experience in leading cross-functional teams and mentoring junior architects Must Have Skills Platform Expertise Strong hands-on experience with Salesforce Data Cloud (formerly CDP): Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rules Deep hands-on expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder Development using AMPscript, SSJS, SQL, HTML/CSS, JavaScript Integration experience using REST/SOAP APIs Data model design and audience segmentation for large-scale, multi-channel campaigns Design of real-time and batch-based data ingestion and activation flows Proven ability to translate complex business requirements into scalable Salesforce architecture Strong experience integrating Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and third-party platforms Experience in delivering projects in Agile environments, including sprint planning and estimation Experience with ETL tools like MuleSoft, Informatica, or Talend Ability to create architecture diagrams, reusable frameworks, and technical documentation Awareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards Good To Have Skills Experience with: Marketing Cloud Personalization (Interaction Studio) Datorama, Pardot, Social Studio AWS / GCP for data storage or event processing Familiarity with: Salesforce Administrator and Platform Developer I capabilities Salesforce Marketing Cloud Personalization Experience developing POCs and custom demos for client presentations Experience working with enterprise architecture frameworks Exposure to data governance, security models, and compliance audits Certifications Required : Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Data Cloud Consultant Nice To Have Salesforce Administrator (ADM201) Platform Developer I Marketing Cloud Personalization Specialist Key Responsibilities Architect and implement unified customer data strategies using Data Cloud Lead technical discussions and requirement-gathering with business and technical teams Design scalable multi-channel SFMC solutions for campaign execution Manage integrations with Salesforce core clouds and external systems Mentor developers, review code/designs, and ensure delivery Create documentation, standards, and best practices Ensure governance, compliance, and high delivery quality across engagements Skills Salesforce,Amp,Javascript

Global University Systems is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter future for all. Our network of 30 institutions offers the broadest range of industry-relevant skills through inclusive, accessible, and digital-first learning. We currently educate around 122,000 students on campuses worldwide and have 20M+ unique subscribers to our courses. Our global ecosystem powers accessible digital learning and academic achievement. Position: We are looking for a highly skilled Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms and a proven track record of creating, managing, and optimizing automated marketing campaigns. You will be responsible for developing and implementing strategies that drive engagement, lead generation, and customer retention through automated marketing processes. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven decisions to improve future campaigns. The successful candidate will be detail-oriented, tech-savvy, and have a passion for staying up-to-date with the latest marketing trends and technologies. If you are a strategic thinker with a knack for problem-solving and a desire to make a significant impact on our marketing efforts, we would love to hear from you. Responsibilities Create, manage and optimize marketing automation platforms and campaigns. Analyze campaign performance and generate reports and make data-driven decisions to improve campaigns. Monitor and maintain data quality within the marketing database. Segment audiences and tailor campaigns accordingly. Provide training and support to team members on marketing automation tools. Identify opportunities for process improvements. Ensure compliance with data protection regulations. Manage lead scoring and nurturing processes. Develop and maintain documentation for marketing automation processes. Assist in the development of marketing strategies and plans. Requirements: 3+ years of experience in marketing automation. Proficiency with marketing automation platforms (e.g., Pardot, Marketing Cloud). Strong analytical skills and experience with data analysis tools. Experience with CRM systems (e.g., Salesforce). Knowledge of email marketing best practices. Familiarity with HTML/CSS for email template creation. Ability to manage multiple projects simultaneously. Experience with A/B testing and campaign optimization. Understanding of lead scoring and nurturing processes. Knowledge of data protection regulations (e.g., GDPR, CCPA). Other information: We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Must-have skills: Adobe Real-Time CDP Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary: This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

Who are we? Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - Mirror, DAP and Analytics. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 85 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2 Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. Position Overview: We are looking for a Strategy and Operations Specialist with a strong background in data analysis, marketing automation, and stakeholder collaboration to optimize and scale our marketing efforts. The Strategy and Operations Specialist will be responsible for driving marketing efficiency through data-driven insights, operational excellence, and cross-departmental collaboration. This role will serve as the key operational backbone of the marketing team, managing data, reporting, and workflows, while working closely with key stakeholders from marketing, sales, product, and finance. Key Responsibilities: Data-Driven Marketing Insights: Analyze marketing data to uncover actionable insights. Generate reports and dashboards that measure campaign performance, lead quality, and ROI, providing insights to marketing leadership and other stakeholders. Marketing Automation & CRM: Oversee the marketing automation platform (e.g., HubSpot, Marketo, Pardot), ensuring data integrity and seamless integration with CRM systems like Salesforce. Implement automated workflows to optimize lead nurturing and scoring. Stakeholder Collaboration: Partner with teams across marketing, sales, product, and finance to share data-driven insights, optimize cross-functional processes, and align marketing strategies with company goals. Present findings and recommendations to various stakeholders for decision-making. Lead Management & Nurturing: Own the lead management process, from lead capture to nurturing, ensuring timely and accurate routing to the sales team. Work with sales teams to optimize lead conversion and improve sales-marketing alignment. Data Analysis & Reporting: Build and manage comprehensive dashboards that track key performance metrics, campaign effectiveness, lead conversions, and pipeline impact. Provide regular reporting to marketing, sales, and executive teams. Performance Optimization: Continuously monitor and analyze the performance of marketing campaigns and workflows, identifying opportunities for improvement in conversion rates, engagement, and overall marketing effectiveness. Marketing Technology (MarTech) Stack Management: Manage and optimize the company’s marketing technology stack, ensuring all tools are integrated, data is accurate, and processes are streamlined. Research and recommend new tools or enhancements. Audience Segmentation & Personalization: Use data and insights to create segmented audience lists and develop personalized marketing strategies, improving engagement and conversion through tailored messaging. Cross-Departmental Reporting: Provide insights to sales, finance, and executive leadership teams to track marketing ROI, pipeline contribution, and overall campaign performance. Help align marketing KPIs with broader company objectives. Key Qualifications: Education: Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Experience: 5+ years of experience in marketing operations, data analysis, and campaign optimization, preferably in a SaaS or B2B environment. Stakeholder Management: Excellent communication and collaboration skills with the ability to work across departments and present data insights to non-technical stakeholders. Technical Skills: Expertise in CRM systems (Salesforce preferred), data management, and integration. Advanced skills in data analytics and reporting tools like Google Analytics, Tableau, or Power BI. Strong understanding of lead scoring models and marketing attribution. Analytical Skills: Ability to synthesize data from multiple sources and present actionable insights. Strong proficiency in analyzing large data sets and translating them into business recommendations. Marketing Knowledge: Strong understanding of digital marketing tactics, including email marketing, paid campaigns, SEO, and content marketing. Familiarity with audience segmentation, personalized marketing, and omnichannel marketing strategies. Problem-Solving: A data-driven mindset with a passion for optimizing marketing workflows and processes. Demonstrated ability to identify opportunities for improvement and drive initiatives forward. What We Offer: Competitive salary and benefits package. Opportunities for professional development and career growth. A collaborative and innovative work environment. Note: We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status.

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We’re hiring a Solutions Engineer, and we’re open to considering candidates at the Associate or Mid-Level depending on experience. Whether you're early in your career with strong technical aptitude or a seasoned professional who’s led customer-facing solutions work, we’d love to hear from you. If you are passionate about solving business and technical problems, delivering creative solutions, and driving customer success, this role offers the opportunity to make a direct impact. As a Solutions Engineer, you will play a critical role in driving product adoption and optimizing the use of PathFactory for our clients through your technical expertise and strategic problem-solving. You’ll bring your background in MarTech, CRM, and implementation best practices to design customized solutions that align with client goals. You excel at understanding and methodically handling new challenges, crafting creative and scalable solutions, and thinking outside the box. You possess the ability to develop a holistic understanding of client needs in every engagement, convey confidence in finding the right answers, and are proactive in self-educating and asking for help when needed. Upon joining, you might be asked to spend 1-2 months performing Support duties to help ramp up to the Solutions Engineer role. Beyond this period, you will continue to assist the Support team as needed. All members of the Solutions team may periodically be asked to help our Support team, so we are looking for someone who is ready to contribute where needed. Key Responsibilities Troubleshoot technical issues and triage them as needed with other teams as needed Configure the PathFactory platform for new clients in alignment with their strategic requirements, while remaining agile to changing requirements. Act as the strategic advisor for your assigned clients by developing a deep understanding of their use cases and combining business and technical skills to guide solutions Provide insights and feedback by supporting our customers’ use of the platform to help improve the product itself Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns. Collaborate with Customer Success Managers to design and develop scalable solutions that drive measurable value. Translate reports and analytics into actionable insights for our customers Participate in the execution of team quarterly goals and initiatives. Requirements 1+ years of experience in the MarTech industry in a marketing operations, support, associate consulting, or implementation role 1+ year of experience in HTML, JavaScript, CSS, Liquid Template Language, and APIs 1+ years of experience in the following platforms is highly desirable. If you do not have work experience in all of them, you should have worked with at least the Marketing Automation subset: Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong communication, time management, and task prioritization skills Ability to excel as both an individual contributor and a team player Curiosity and willingness to learn new software applications or Google new concepts Highly coachable and keen interest in growing their career at PathFactory, and willing to take steps to grow Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR 2HNfeR5cQo

About PathFactory PathFactory is a content intelligence platform that helps B2B marketing, sales, and support teams create personalized content experiences for their buyers. It uses AI to track user behavior and recommend the most relevant content to each individual. With our proprietary content intelligence data, we provide insights into how buyers are engaging with content, helping you optimize your content strategy, and connect with your buyers in a more personalized and meaningful way to drive pipeline and revenue. PathFactory has been recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. PathFactory was also named the 2023 Top-Rated Content Marketing Software by TrustRadius, a 2023 Content Experience Leader by G2, and a Cool Vendor in Technology Marketing by Gartner. Visit PathFactory.com to see how we can supercharge your ABM, Partner Marketing, Web Personalization and Sales Interactions. Position Summary We are looking for someone to join our team as a Senior Solutions Engineer. In this position, you will support clients in both a tactical support capacity and a strategic, consultative role in partnership with a Customer Success Manager. You will also be given the opportunity to develop your leadership skills by offering mentorship and coaching to junior members on the Solutions and/or Support team. You will use your expertise in digital marketing technologies, front-end web languages, and business problem-solving to help our customers work through any challenges they encounter as they utilize our software. This is a hands-on, collaborative role on a small but mighty team, where you'll have the opportunity to innovate, experiment, and grow while directly contributing to customer satisfaction and retention. Key Responsibilities Drive the adoption and effective use of the PathFactory platform for our customers Act as the strategic advisor for your assigned clients by deeply understanding client use cases and combining your business problem-solving, deep knowledge of the platform, and technical skills to help create optimal paths toward resolution Troubleshoot issues our customers face and act as a link between our Customer Experience Team and our Engineering and Product Team Demonstrate empathy and active listening in customer interactions, ensuring alignment with their goals and concerns Proactively identify issues and opportunities to create value for clients Communicate complex findings to the clients clearly and in terms that are easy to understand Provide feedback and insight from supporting our customers to help improve our platform Collaborate with Customer Success Managers to design and develop scalable solutions leveraging the PathFactory platform for our customers Mentor and coach junior members of the Support and Solutions Teams as needed Translate reports and analytics into actionable insights for our customers Support Sales by discovering the marketing challenges of our prospects and determining the best solutions and use cases of the PathFactory platform for them Create and own team quarterly goals to help lead major initiatives beyond day-to-day responsibilities Requirements 5+ years of experience required in a client-facing role within the MarTech space, ideally in marketing operations, consulting, or solutions engineering. 2+ years of experience in HTML, CSS, JavaScript, Liquid Template Language, Application Integrations, and APIs 5+ years of experience in Marketing Automation Platforms such as Eloqua, Pardot, Marketo, and HubSpot. Experience with at least one of the following platforms: Client Relationship Management applications such as Salesforce or MS-CRM Dynamics Content Management Systems such as WordPress, AEM, Acquia Analytics platforms such as Google Analytics, Adobe Analytics, or Tableau Strong problem-solving mindset with a proven ability to adapt to new Martech stacks and complex business challenges. Excellent communication and organizational skills, with the ability to explain complex concepts simply Excited about the prospect of this role but don’t meet all the requirements mentioned? Don’t hesitate to apply! We are eager to learn more about you and discover whether you could be a great fit at PathFactory. Location This is a remote role in India, preferably in Chennai, Bangalore, Delhi, Hyderabad, or Mumbai. Flexibility for other locations will be considered. Working hours are typically 9:00 AM to 5:00 PM EST, though flexibility may be required based on client needs. Our Interview Process We know that looking for a new role can be both exciting and time-consuming, and we want to thank you in advance for taking the time to apply to PathFactory. To help you understand our interview process, please see the potential next steps below: 30-minute audio screening with HR to introduce the role and learn about your background 60-minute video interview with the hiring manager to discuss your values, aptitude, and work experience, and for you to learn more about the day-to-day aspects of the role Take-home assignment to showcase your technical aptitude and experience 60-minute video panel interview to review the assignment, meet the team, and share more about yourself Interested? We’d love to hear from you. If you believe you have the right stuff, apply below. Attach your resume and a short cover letter telling us why you are the right person for this job! We are marketers, not HR people, so feel free to let a bit of your personality come through. PathFactory is an equal-opportunity employer. It prohibits discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. PathFactory is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. Powered by JazzHR uY8hErQwa9