Director Digital Marketing

tech-savvy digital marketing leader

Role & responsibilities

Digital Strategy & Execution

• Define and execute strategic digital marketing initiatives across organic, paid, and owned channels.
• Own the

  website, blog, and corporate digital assets

  to ensure brand consistency, technical excellence, and performance optimization.
• Collaborate with GTM, inside sales, and product marketing teams to align campaigns with business goals and drive account engagement.

SEO & Website Management

• Lead

  technical SEO, content SEO, and on-page/off-page optimization

  to drive organic growth, qualified traffic, and conversions.
• Use modern tools and AI-powered solutions to audit, monitor, and continuously improve SEO performance.
• Drive

  conversion rate optimization (CRO)

  and A/B testing across the website to enhance user journeys and improve lead quality.

Marketing Automation & Martech

• Oversee

  marketing automation and CRM workflows

  to ensure seamless nurturing, tracking, scoring, and lead lifecycle management.
• Use AI tools and behavioral data to optimize segmentation, personalization, and campaign automation.
• Continuously evaluate and enhance the

  Martech stack

  recommending additions, integrations, and improvements to drive performance and efficiency.

Demand Generation & Campaign Management

• Plan and execute targeted

  ABM campaigns

  in collaboration with GTM and product marketing teams.
• Leverage intent data, AI insights, and behavioral signals to improve targeting and messaging.
• Optimize digital advertising (Google, LinkedIn, Display) through data-led iteration, with a focus on CAC and pipeline velocity.

Analytics, Insights & Forecasting

• Track KPIs across the funnel: impressions, clicks, MQLs, SQLs, opportunities, and pipeline.
• Conduct rigorous A/B and multivariate testing to continuously improve performance.
• Use analytics, attribution modeling, and forecasting to maximize ROI and justify spend.

Preferred candidate profile

• 10+ years of experience in digital marketing, with

  strong expertise in website management, SEO, automation, and analytics

  .
• Ideally BE in Computer Science / IT or technical field
• MBA preferred but not mandatory
• Technically proficient in CMS platforms (e.g., WordPress), SEO tools (e.g., SEMrush, Screaming Frog, GA4), and Martech tools (e.g., Marketo, Salesforce, HubSpot).
• Deep understanding of

  AI tools and their application in digital marketing

  (e.g., ChatGPT, Jasper, Clearbit, Mutiny, etc.).
• Highly analytical with a

  growth-hacker mindset

  comfortable using data to drive hypotheses, decisions, and improvements.
• Ability to think strategically and execute hands-on.
• Experience in B2B SaaS or Enterprise software marketing is a strong plus.

Why Should You Join Us?

• Cloud Product Company: We are a Cloud SaaS Company and our  products are created by using the latest technologies like ML and AI.  Our UI is in Angular JS and we are developing our mobile apps using  React.
• A Market Leader: Zycus is recognized by Gartner (worlds  leading market research analyst) as a Leader in Procurement Software  Suites.
• Move between Roles: We believe that change leads to  growth and therefore we allow our employees to shift careers and move to  different roles and functions within the organization
• Get a Global Exposure: You get to work and deal with our global customers.
• Create  an Impact: Zycus gives you the environment to create an impact on the  product and transform your ideas into reality. Even our junior engineers  get the opportunity to work on different product features.

About Us

Zycus is a pioneer in Cognitive Procurement software and has been a  trusted partner of choice for large global enterprises for two decades.  Zycus has been consistently recognized by Gartner, Forrester, and other  analysts for its Source to Pay integrated suite. Zycus powers its S2P  software with the revolutionary Merlin AI Suite. Merlin AI takes over  the tactical tasks and empowers procurement and AP officers to focus on  strategic projects; offers data-driven actionable insights for quicker  and smarter decisions, and its conversational AI offers a B2C type  user-experience to the end-users.

Zycus helps enterprises drive real savings, reduce risks, and boost  compliance, and its seamless, intuitive, and easy-to-use user interface  ensures high adoption and value across the organization.