Paid Media Associates

The primary responsibility in this role is to be the go-to resource for our brands and successfully lead the day-to-day strategic management of complex and sophisticated Search & social campaigns. As a Paid Media Associate, you will perform day-to-day campaign activities with teams for brands in Paid Search (PPC) campaigns and social paid campaigns. This includes bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and more. You will act as the main point of contact for marketing, internal departments, and third-party providers. In this role, you will contribute to the development and execution of market strategies for Paid Search and social campaigns. This involves developing strategic roadmaps, test plans, risk/benefit analysis, analyzing results, and developing actionable insights. You will employ analytical reasoning, data analysis, and problem-solving skills to effectively manage campaigns and communicate findings professionally to the marketing team. Utilizing business acumen, you will work closely with marketing teams to identify business needs, campaign performance objectives, and growth opportunities. Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings are essential aspects of the role. The Paid Media Associate will work with platforms such as GDN, Twitter, YouTube, Facebook, etc., and provide daily reports and analysis to be shared within the organization. To qualify for this position, you should have at least 2 years of Search Engine Marketing (SEM) experience, preferably on the agency side. Experience with SA360 is a plus. Mastery of Excel, including extensive data manipulation and tactical execution, is required. You should be capable of leading mid-tier accounts with limited oversight and possess comprehensive data analysis and problem-solving skills. Strong Microsoft Excel skills, including pivot tables, Vlookups, and chart building, are necessary. Working knowledge of Visual Basic macros and additional SEM software skills such as Tableau and Hitwise are advantageous. As a Paid Media Associate, you will work collaboratively with key individuals and teams within the organization to ensure the success of campaigns and achieve business objectives.,