Online Brand Specialist

To drive the performance and perception of the brand across our direct-to-consumer (D2C) website, ensuring a seamless and engaging customer experience, while managing CRM initiatives that enhance customer retention and loyalty.

• Website & D2C Management
• Manage daily operations of the brands D2C website (content updates, merchandising, homepage banners, product listings etc).
• Monitor and report key website KPIs: traffic, bounce rate, conversions, average order value (AOV), etc.
• Own the full customer journey from landing to checkout to post-purchase follow-ups.
• Implement customer feedback into improvements.
• Partner with fulfillment teams to ensure accurate timely communication around orders, returns, and shipping.
• Analyze behavioral data to identify drop-off points and propose solutions.
• Develop and execute CRM strategies across email, SMS, and in-app/push channels.
• Create lifecycle campaigns: welcome series, cart abandonment, re-engagement, post-purchase flows.

Key Attributes

• Customer-obsessed mindset.
• Results-driven and data-oriented.
• Collaborative and proactive communicator.
• Agile, with the ability to adapt in a fast-paced, evolving environment.

KPIs to Measure Success

• Website conversion rate
• Cart abandonment rate
• Email/SMS engagement metrics
• Repeat customer rate
• Customer satisfaction