New Product Development Executive

NPD Executive

The ideal candidate will play a key role in conceptualizing and developing innovative beauty and personal care products from ideation to launch. This role requires a deep understanding of cosmetic ingredients, market trends, formulation processes, and packaging development.

Key Responsibilities:

• Research and conceptualize new product ideas aligned with consumer needs, global trends and brand vision
• Collaborate with R&D partners and vendors to develop formulations using actives, naturals, and trending ingredients (especially from K-beauty and global skincare innovations)
• Evaluate and select packaging options that are functional, aesthetically appealing, sustainable, and cost-effective
• Coordinate product trials, sampling, testing phases, and manage timelines in collaboration with vendors and internal teams
• Liaise cross-functionally with marketing, design, packaging, regulatory, and supply chain teams to ensure seamless execution from concept to commercialization
• Maintain a strong pulse on global beauty trends, textures, emerging ingredients, and packaging innovations
• Ensure all products meet regulatory compliance, brand standards, and performance expectations
• Prepare detailed product briefs, ingredient rationales, and claims documentation to support launch initiatives