Modern Trade Head - Beverage Industry

Key Responsibilities:

1. Strategic Planning:

• Develop and implement the national modern trade sales strategy aligned with overall business goals.
• Identify opportunities for growth within modern trade channels.
• Conduct market and competitor analysis to stay ahead of trends.

2. Key Account Management:

• Build and nurture relationships with key modern trade chains (e.g., Reliance Retail, Big Bazaar, DMart, Spencer’s, Metro, etc.)
• Negotiate and finalize Annual Operating Plans (AOPs), trade terms, JBP (Joint Business Plans), and promotions.
• Manage National & Regional Key Accounts efficiently.

3. Sales Operations:

• Achieve monthly, quarterly, and annual sales targets for the modern trade channel.
• Drive product listings, shelf share, planograms, and visibility initiatives.
• Ensure timely execution of promotional activities and new product launches.

4. Team Leadership:

• Lead, train, and motivate a team of Key Account Managers and Sales Executives.
• Set performance benchmarks and conduct regular reviews.

5. Budgeting & P&L:

• Monitor trade spends and promotional budgets.
• Analyze ROI of promotional campaigns and ensure cost-effectiveness.

6. Supply Chain Coordination:

• Collaborate with supply chain and logistics teams to ensure product availability and timely deliveries.
• Forecast demand and manage inventory for key accounts.

Key Skills & Competencies:

• Strong negotiation and analytical skills
• Leadership and team management
• Excellent relationship-building and interpersonal skills
• In-depth understanding of modern trade dynamics in FMCG/Beverages
• Proficiency in MS Excel, PowerPoint, and Sales/CRM tools

KPI Metrics:

• Sales volume and revenue growth in modern trade
• Number of outlets activated and retained
• ROI on trade marketing investments
• Fill rate and on-shelf availability
• New product penetration in modern trade
• Key account relationship satisfaction

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹2,500,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

Application Deadline: 18/07/2025
Expected Start Date: 16/07/2025