Meta Ads Expert

Job Description

Strategic Planning & Campaign Development: Understanding Business Goals: They work with clients to understand their business objectives, target audience, and desired outcomes (e.g., lead generation, sales, brand awareness). Audience Research & Segmentation: They conduct thorough research to identify and segment the target audience based on demographics, interests, behaviors, and other relevant factors. Campaign Strategy: They develop a comprehensive advertising strategy that aligns with the business goals, considering factors like budget, ad formats, and targeting options. Creative Development: They collaborate with creative teams to develop engaging ad creatives, including visuals, copy, and videos, that resonate with the target audience. 2. Campaign Implementation & Optimization: Setting up Campaigns: They set up ad campaigns within the Meta Business Manager, utilizing advanced targeting options and features. Running & Monitoring: They continuously monitor the performance of ad campaigns, tracking key metrics like impressions, clicks, conversions, and cost per result. Optimization: They analyze campaign performance data to identify areas for improvement, making adjustments to targeting, creatives, and bidding strategies to maximize results. Reporting & Analysis: They provide regular reports on campaign performance, highlighting key insights and recommendations for future campaigns. 3. Staying Updated & Utilizing New Features: Keeping Up with Trends: They stay informed about the latest trends, best practices, and algorithm changes in Meta advertising. Leveraging New Features: They utilize new features and tools offered by Meta to optimize ad performance and achieve better results. AI-Enabled Tools: They may use AI-powered tools within the Meta platform to automate tasks and personalize ad experiences. 4. Working with Other Teams: Collaboration: They work closely with other marketing teams, including content creators, social media managers, and sales teams, to align advertising efforts with overall marketing goals. This video explains how to become a Meta Ads expert: Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person Expected Start Date: 10/06/2025