Media Planner (Google Ads, Meta, YouTube)

Role Overview:

As a Media Planner, you’ll be responsible for developing effective media strategies, identifying the right mix of digital and offline channels, and ensuring campaigns meet performance goals within budget.

Key Responsibilities:

• Develop and execute integrated media plans across platforms (digital, print, OOH, etc.)
• Analyze target audience demographics, behavior, and preferences
• Identify suitable media channels and allocate budgets accordingly
• Coordinate with internal teams (strategy, design, performance) and external vendors
• Track and report campaign performance using analytics tools
• Prepare presentations and media recommendations for clients
• Stay updated with media trends, rates, and industry innovations
• Negotiate and secure ad space and media placements

Requirements:

• 2+ years of experience in media planning (agency experience preferred)
• Strong understanding of digital media platforms (Meta, Google, YouTube, programmatic, etc.)
• Experience with media planning tools like Google Analytics, Meta Ads Manager, DV360, etc.
• Ability to analyze data and make strategic decisions
• Excellent communication, time management, and presentation skills
• Bachelor’s degree in Marketing, Mass Communication, Advertising, or related field