Posted:2 days ago|
Platform:
On-site
Full Time
Job Title: Marketing & Visual Merchandiser
Location: Hybrid Working, Base Ambala, Chandigarh, Mohali
Company: VW Mart & Cafe
Department: Marketing
Reporting to: Marketing Manager / Retail Head
Job Type: Full-Time
*Job Summary*
We are seeking a dynamic and creative individual to join our team as a Marketing cum Visual Merchandiser. The ideal candidate will be responsible for implementing in-store visual merchandising strategies, planning promotional activities, and executing marketing campaigns that enhance brand visibility and drive footfall and sales across our retail outlets.
*Key Responsibilities*
Marketing Responsibilities:
🎯Plan and execute retail marketing campaigns, including in-store promotions, local advertising, and festive events.
🎯Collaborate with the design team for posters, banners, social media creatives, and other marketing collateral.
🎯Coordinate with vendors, printing agencies, and media partners for promotional activities.
🎯Monitor and analyze campaign performance, footfall, and customer response.
🎯Drive customer engagement initiatives like loyalty programs, feedback drives, and contests.
🎯Support digital marketing activities, including local SEO and store-specific promotions.
Visual Merchandising Responsibilities:
🎯Plan and implement effective in-store displays and layouts in line with brand guidelines.
🎯Create appealing product presentations and window displays to maximize customer interest and sales.
🎯Ensure proper signage, lighting, and cleanliness for visual appeal.
🎯Regularly audit store merchandising to ensure consistency and compliance.
🎯Train store staff on visual merchandising standards and product presentation.
🎯Stay updated with trends in retail VM and apply innovations in stores.
*Key Skills & Competencies*
🎯Strong creative and aesthetic sense.
🎯Knowledge of visual merchandising techniques and retail display standards.
🎯Hands-on experience with marketing execution in the retail industry.
🎯Proficiency in design tools like Canva, Adobe Photoshop (preferred).
🎯Excellent communication, coordination, and organizational skills.
🎯Ability to multitask, meet deadlines, and work across departments.
*Qualifications & Experience*
🎯Bachelor’s degree in Marketing, Retail Management, Fashion Design, or related field.
🎯2–4 years of experience in retail marketing and/or visual merchandising.
🎯Experience in fashion/apparel/grocery/lifestyle retail sector is preferred.
*Salary & Benefits*
🎯Competitive salary as per industry standards.
🎯Employee discounts and internal growth opportunities.
*Work Environment*
🎯Requires frequent travel to stores across different locations.
🎯Weekend/holiday working may be required during campaigns and events.
To apply plz share the CV with the subject line as " Application for Marketing profile" at gunjan.kalra@vwmart.in
VW-Mart
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