Marketing & Visual Merchandiser

Job Title: Marketing & Visual Merchandiser

Location: Hybrid Working, Base Ambala, Chandigarh, Mohali

Company: VW Mart & Cafe 

Department: Marketing

Reporting to: Marketing Manager / Retail Head

Job Type: Full-Time

*Job Summary*

We are seeking a dynamic and creative individual to join our team as a Marketing cum Visual Merchandiser. The ideal candidate will be responsible for implementing in-store visual merchandising strategies, planning promotional activities, and executing marketing campaigns that enhance brand visibility and drive footfall and sales across our retail outlets.

*Key Responsibilities*

Marketing Responsibilities:

🎯Plan and execute retail marketing campaigns, including in-store promotions, local advertising, and festive events.

🎯Collaborate with the design team for posters, banners, social media creatives, and other marketing collateral.

🎯Coordinate with vendors, printing agencies, and media partners for promotional activities.

🎯Monitor and analyze campaign performance, footfall, and customer response.

🎯Drive customer engagement initiatives like loyalty programs, feedback drives, and contests.

🎯Support digital marketing activities, including local SEO and store-specific promotions.

Visual Merchandising Responsibilities:

🎯Plan and implement effective in-store displays and layouts in line with brand guidelines.

🎯Create appealing product presentations and window displays to maximize customer interest and sales.

🎯Ensure proper signage, lighting, and cleanliness for visual appeal.

🎯Regularly audit store merchandising to ensure consistency and compliance.

🎯Train store staff on visual merchandising standards and product presentation.

🎯Stay updated with trends in retail VM and apply innovations in stores.

*Key Skills & Competencies*

🎯Strong creative and aesthetic sense.

🎯Knowledge of visual merchandising techniques and retail display standards.

🎯Hands-on experience with marketing execution in the retail industry.

🎯Proficiency in design tools like Canva, Adobe Photoshop (preferred).

🎯Excellent communication, coordination, and organizational skills.

🎯Ability to multitask, meet deadlines, and work across departments.

*Qualifications & Experience*

🎯Bachelor’s degree in Marketing, Retail Management, Fashion Design, or related field.

🎯2–4 years of experience in retail marketing and/or visual merchandising.

🎯Experience in fashion/apparel/grocery/lifestyle retail sector is preferred.

*Salary & Benefits*

🎯Competitive salary as per industry standards.

🎯Employee discounts and internal growth opportunities.

*Work Environment*

🎯Requires frequent travel to stores across different locations.

🎯Weekend/holiday working may be required during campaigns and events.

To apply plz share the CV with the subject line as " Application for Marketing profile" at gunjan.kalra@vwmart.in