Marketing Manager - Retail Segment

About the Role:

We are looking for a strategic and results-driven Marketing Manager with a strong background in Retail Digital Marketing to lead our brand’s digital growth and customer engagement initiatives. The ideal candidate will have hands-on experience in planning and executing digital campaigns for retail brands, driving traffic, conversions, and customer loyalty through both online and offline marketing strategies.

Key Responsibilities:

• Develop and execute 360° digital marketing strategies tailored for retail (B2C) channels.
• Plan and manage performance marketing campaigns across Google Ads, Meta, and other digital platforms.
• Lead omnichannel initiatives combining in-store promotions with online engagement.
• Oversee SEO/SEM, social media marketing, content marketing, influencer marketing, and email campaigns.
• Analyze customer journey and implement retention strategies including loyalty programs and re-targeting.
• Collaborate with product, sales, and creative teams to align brand messaging and promotions.
• Drive footfall to physical stores via geo-targeted digital campaigns and hyperlocal strategies.
• Manage marketing budgets, track ROI, and optimize spend across channels.
• Identify and implement marketing automation tools for campaign efficiency.
• Monitor and report key metrics (CTR, CPA, ROAS, engagement, etc.) and prepare monthly dashboards for leadership.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 3+ years of proven experience in Retail Digital Marketing or related domains.
• Strong understanding of retail consumer behavior, digital funnels, and sales conversion metrics.
• Proficiency in tools such as Google Analytics, Meta Business Suite, Shopify/WordPress (preferred), and CRM platforms.
• Experience working with creative and content teams to develop impactful campaigns.
• Strong analytical skills with a data-driven decision-making mindset.
• Excellent communication, leadership, and stakeholder management abilities.

Preferred Skills:

• Experience with omnichannel retail strategies.
• Prior work in fashion, lifestyle, or FMCG retail brands is a plus.
• Certification in Google Ads, Meta Blueprint, or similar digital marketing credentials.

Job Type: Full-time

Pay: ₹27,683.53 - ₹53,998.72 per month

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Andheri, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Retail Marketing: 3 years (Required)

Willingness to travel:

• 100% (Required)

Work Location: In person