Marketing Manager

Roles & Responsibilities – Marketing Manager (Transport/Logistics Company) Business Development & Client Acquisition

• Identify and develop new business opportunities in freight forwarding, surface transport, 3PL, and warehousing.
• Generate leads through market research, networking, and cold calling.
• Pitch transport solutions to manufacturers, distributors, and corporate clients.
• Prepare and present customized proposals and quotations.
• Convert prospects into long-term customers.
• Customer Relationship Management
• Build and maintain strong client relationships to ensure repeat business.
• Address client queries, service issues, and escalations proactively.
• Conduct regular review meetings with key clients for feedback and upselling.

Market & Competitor Analysis

• Track competitor activities, pricing strategies, and market trends.
• Analyze client sectors (e.g., FMCG, retail, pharma, etc.) to identify demand patterns.
• Suggest new lanes, vehicle types, or service models based on demand.

Marketing Strategy & Branding

• Develop marketing campaigns for brand visibility – online and offline.
• Collaborate with digital marketing teams to run social media, SEO, and paid campaigns.
• Organize trade shows, logistics exhibitions, and local events for brand promotion.

Pricing & Quotation Management

• Coordinate with operations and finance to finalize competitive transport rates.
• Ensure timely submission of tenders and RFQs. Coordination with Operations
• Work closely with operations team to ensure smooth service delivery.
• Communicate client-specific requirements to the operations team (e.g., transit time, documentation, POD, etc.)

MIS & Reporting

• Maintain pipeline tracker, sales conversion ratios, and client performance reports.
• Submit weekly/monthly business development reports to management.

Team Collaboration

• Guide and train field sales executives or tele-callers (if applicable).
• Coordinate with billing, dispatch, and customer service for seamless client onboarding.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Morning shift
• Night shift
• Rotational shift

Work Location: In person