Marketing Executive – Webinar Hosting & AI-Driven Campaign Skills

Department:

Experience:

Workplace Type:

Responsibilities

• Plan, coordinate, and host live webinars, LinkedIn Lives, or virtual events for global B2B audiences
• Assist in building and managing email campaigns, newsletters, and drip sequences
• Collaborate with design, SEO, and paid teams to execute full-funnel marketing plans
• Build and manage social media calendars (LinkedIn, Instagram, YouTube)
• Use AI tools (like ChatGPT, Jasper, Canva Magic, AdCreative.ai) to ideate and create marketing content
• Manage and update the company website and blog (WordPress/Elementor knowledge is a bonus)
• Work on case studies, testimonials, and landing page content in collaboration with copywriters
• Analyze performance of campaigns using tools like GA4, Hotjar, Meta Ads Manager
• Stay on top of emerging trends in AI marketing, Web3, automation, and community marketing.

Technical Skills

• 2–5 years of digital marketing experience (agency or product/SaaS company background preferred)
• Strong command over webinar platforms (Zoom, Google Meet, Zoho Webinar, etc.)
• Good communication & public speaking skills (confidence to represent the brand on camera)
• Experience with email marketing (Zoho, Mailchimp, Brevo, or similar)
• Working knowledge of LinkedIn Campaigns, Google Ads, Meta Ads, or YouTube Shorts
• Familiar with AI-powered marketing tools (even basic use of ChatGPT, Canva AI, etc.)
• Strong organizational and multitasking abilities
• High attention to detail and ability to work independently.

Qualifications

• Bachelor’s or Master’s in Marketing, Mass Communication
• Certifications in 

  Digital Marketing

  , 

  AI Tools in Marketing

  , or 

  Content Strategy