Marketing & Branding Specialist

Step into the Spotlight – Join rProcess as Our Next Marketing & Brand Specialist!

Location: Mysore, Karnataka, India

Department: Marketing, Branding & Communication (MARCOM)

Job Summary

team. This role is ideal for someone with around 3 years of experience who is passionate about building strong brands and creating engaging digital experiences. You will play a key role in ensuring our brand is consistently represented, our website is user-friendly, and our online communities are thriving. You will work closely with our team to execute brand and digital strategies.

Key Responsibilities:

1. Brand Communication & Consistency:

• Implement brand guidelines and ensure consistent messaging and visual identity across our website, social media, and other digital platforms
• Support efforts to maintain brand integrity in all communications

2. Digital User Experience (UX) Support:

• Assist in optimizing user journeys and the overall experience on all our websites, and other digital assets
• Contribute to identifying areas of website improvement to enhance user engagement and conversions

3. Content Coordination & Storytelling:

• Support the team in developing engaging content ideas and narratives for various digital channels
• Help coordinate the creation and delivery of diverse content formats, including articles, visuals, and multimedia

4. Social Media & Community Engagement:

• Actively manage and engage with our online communities on platforms like LinkedIn, Instagram, and YouTube
• Monitor brand mentions and sentiment, foster positive interactions, and help manage our online reputation

5. Campaign Support:

• Contribute to the execution of integrated marketing campaigns, ensuring brand consistency and effective messaging across all channels
• Collaborate with team members to ensure all campaign elements align with our brand goals

Skills and Qualifications:

• Experience

  : Around 3 years in a marketing, branding, or digital communication role

• Brand Knowledge

  : Foundational understanding of brand principles and consistent brand communication

• Digital Acumen

  : Familiarity with website UX concepts and how digital platforms operate

• Communication Skills

  : Strong written and verbal communication abilities

• Social Media Savvy

  : Experience in managing social media accounts and engaging online communities

Basic Graphic Design & Visual Communication:

• Ability to create visually engaging designs and support brand-aligned marketing materials using Photoshop and Illustrator
• Experience with basic video editing to produce short, compelling content for digital and social media platforms

Team Player

(Bonus Points If You Have):

• Basic understanding of UX best practices or tools
• Experience in a B2B or technology services environment
• Familiarity with content management systems (CMS) for websites

Interested Candidates please apply:

Email: rajath.billava@rprocess.in

Contact: 8217389047