533 Marketing Automation Jobs - Page 12

Job Description: Plan, execute, and optimise digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc. Create and implement strategies to achieve specific marketing objectives and KPIs. Regularly monitor and analyse campaign performance, adjusting strategies to maximize ROI. Conduct thorough market research to identify and target relevant audiences. Utilise audience segmentation and targeting strategies to enhance campaign effectiveness. Utilise advanced features of Google Analytics to track, measure, and analyse user behaviour and campaign performance. Utilise various Marketing Automation tools & AI s for SEO Requirements: Any Graduate Proven experience in digital marketing with a focus on running ads and expertise in Google Analytics. Advanced proficiency in using Google Analytics for comprehensive data analysis Expertise in running ads on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Advanced knowledge of Google Analytics and its features. Strong analytical and problem-solving skills. Shift Timing: 09:00 AM- 06:00 PM Working Days : Monday- Friday

Responsibilities Paid Campaign Management: Plan, execute, and optimize paid digital campaigns across LinkedIn Ads, Google Ads (Search, Display), and programmatic advertising platforms Develop and implement multi-channel campaign strategies to achieve MQL and pipeline generation targets Conduct A/B testing on ad creative, landing pages, targeting parameters, and bidding strategies Monitor daily campaign performance and make real-time optimizations to improve results Ensure maximum ROI by continuously refining targeting, messaging, and budgets. Collaborate on Account-Based Marketing (ABM) initiatives, creating targeted campaigns for high-value prospect accounts. Stay up to date on best practices within Google, LinkedIn advertising, and other digital ad platforms. Analytics & Reporting: Track, analyze, and report on campaign performance using platform analytics, Google Analytics, and marketing automation tools Create comprehensive weekly and monthly performance reports featuring key metrics, including CTR, conversion rates, CPL, and pipeline attribution Develop actionable insights and strategic recommendations based on campaign data analysis Campaign Support: Support end-to-end campaign project management, ensuring timelines, deliverables, and quality standards are met Coordinate with creative, content, and web teams to develop and optimize campaign assets Manage campaign calendars and ensure proper scheduling across all channels Requirements Masters degree in Marketing, Business, Communications, or related field 1-3 years of experience in digital marketing, paid advertising, or campaign management Hands-on experience with Google Ads and LinkedIn Campaign Manager Familiarity with ABM platforms (6sense, Demandbase, etc.) and programmatic advertising. Proficiency in Google Analytics, Excel/Google Sheets, and marketing automation platforms (Hubspot) Strong analytical skills with the ability to interpret data and generate actionable insights Excellent written and verbal communication skills Detail-oriented with strong project management capabilities

Responsibilities: * Implement digital marketing strategies using HTML/CSS and data segmentation techniques. * Develop custom solutions on Salesforce platform with focus on marketing automation. *Set up and configure data models. Annual bonus

Campaign Strategy and Planning: Expertise in ABM strategy and tactics to build an integrated approach to target must have accounts. Should be able to create ABM touch points, content for targeted ICP. Develop and execute comprehensive, multi-channel marketing campaigns to drive demand generation and brand awareness. Global Capability Center needs an extremely different approach vs marketing a product/services portfolio. Should be able to design campaigns for CXO audience and determine the most effective strategies to engage during the long awareness & consideration cy cles and convert them. Write short form content (email, LinkedIn, 1:1 outreach) content for CXO and VP audience Bring in new ways of leveraging ABM, referral led campaigns and collaborate with key stakeholders to align campaign goals with business objectives. Integrate tools to ensure you the systems and processes are integrated and enables best experience for the prospects. Campaign Execution and Management: Lead the end-to-end management of integrated marketing campaigns (email/social/paid/events/funnel-based campaigns/etc), ensuring timely delivery and quality execution. Build campaign cohorts (by function/by industry/by persona/CXOs/etc) and utilize a mix of digital, content, social media, email, events, and other marketing channels to maximize reach and engagement. Leverage existing content, marketing assets to support the Demand related outreach campaigns effectively. Demand Generation: Develop and implement strategies to generate high-quality leads and nurture them through the sales funnel. Leverage marketing automation tools and CRM systems to track and manage leads. Collaborate with the sales team to ensure seamless lead handoff and follow-up. Ensure to deliver on quarterly targets across campaigns. Performance Analysis and Optimization: Monitor and analyse campaign performance using key metrics and KPIs to assess effectiveness and ROI. Continuously optimize campaigns based on data-driven insights and feedback. Prepare and present detailed reports on campaign performance to senior management. Team Leadership and Collaboration: Mentor and guide junior team members, fostering a collaborative and high-performance culture. Work closely with cross-functional teams including sales, product, and customer success to ensure alignment and synergy. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred. 10+ years of experience in campaign management, demand generation, or a related marketing role. Proven track record of designing and executing successful integrated marketing campaigns. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent project management skills with the ability to manage multiple campaigns simultaneously. Proficiency in marketing automation platforms (e.g., Pardot, Marketo, HubSpot, Outplay, Apollo) and CRM systems (e.g., Salesforce). Exceptional communication and interpersonal skills. Ability to think strategically and creatively while maintaining attention to detail.

5+ yrs in marketing automation Expert in Pardot Marketing Automation Exposure with Salesforce Skilled in HTML, CSS, JS, APIs Lead scoring & nurturing workflows Strong in analytics & reporting Pardot Consultant Certification

The Opportunity: Lead Autobit's Marketing into the Future We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position. What You'll Do (Key Responsibilities): Develop & Execute Modern Marketing Strategies: Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI. Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue. Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable. Content & Storytelling Authority: Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader. Develop personalized content journeys that nurture leads through the funnel. Explore and implement AI tools for content ideation, creation assistance, and optimization. Digital & Performance Marketing Excellence: Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads). Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation. Continuously A/B test and optimize campaigns for improved conversion rates (CRO). Brand & Community Evangelism: Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints. Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights. Explore influencer collaborations and partnerships with relevant industry voices. Data, Analytics & Reporting: Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution). Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement. Present performance reports to leadership, highlighting successes, learnings, and future recommendations. MarTech Stack Management & Innovation: Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness. Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches. Cross-Functional Collaboration: Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement. Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements. Partner with Customer Success to leverage customer stories and identify opportunities for advocacy. Who You Are (Qualifications & Skills): Bachelors degree in Marketing, Business, Communications, or a related field. 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth. Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics). Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging. Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset. Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously. Creative, curious, and passionate about staying on the cutting edge of marketing innovation. Bonus Points If You Have: Experience with AI-powered marketing tools and techniques. Experience building and managing online communities. Video marketing and production skills. Familiarity with Trading Terminal Softwares. Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics). Why Join Autobit? Be a pivotal part of a growing, innovative software company. Opportunity to make a significant impact and shape the future of our marketing. Collaborative, supportive, and forward-thinking work environment. Competitive salary, benefits package, and opportunities for professional development. Ready to Drive the Future of Marketing at Autobit? If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit. On 8115677271 whatsapp only/

Responsibilities: * Manage email database & campaigns * Collaborate with sales team on lead generation * Optimize email performance through analytics * Create compelling email content * Schedule bulk mailings

The Campaign Operations Specialist will play a critical role in supporting Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing automation by managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel. Key Responsibilities: Own and influence the Demand Factory . Contribute to Trimble s implementation of its Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models. Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales. Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations. Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture. Embrace the heart of marketing . Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy. Build strong working relationships with marketing and cross functional stakeholders. Requirements: 5-8 years of Marketing Operations experience with a deep technical understanding of Marketing automation. Understanding of typical B2B sales and marketing funnels, definitions, and processes. Strong problem-solving skills to identify and address issues impacting lead handoff to Sales. Experience across marketing tech stack including: CRM (Salesforce preferred),, enrichment tools, event management, webinar, and analytics (Domo, Looker). Experience with Marketo to Salesforce custom integrations and API webhooks. Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing. Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

-Develop and execute B2B marketing campaigns across digital and offline channels to drive brand visibility and lead generation. -Create high-quality content including blogs, case studies, whitepapers, newsletters, ad copies, and email campaigns tailored to a professional audience. -Collaborate with the sales team to align marketing strategies with business goals and support lead nurturing efforts. -Manage and optimize marketing automation and CRM tools (HubSpot, Salesforce, etc.) to ensure lead management and campaign tracking. -Organize and promote webinars, online events, and industry-specific forums to engage potential customers. -Support SEO and SEM strategies through content and campaign initiatives. -Develop targeted messaging for different customer personas, industries, and stages of the buyerjourney. -Analyze campaign performance and prepare reports to measure ROI and optimize future efforts. -Stay abreast of market trends, competitor activities, and emerging technologies relevant to the B2B and EdTech landscape. Requirements -24 years of proven experience in B2B marketing, preferably within EdTech or SaaS industries. -Exceptional verbal and written communication skills, with an ability to craft clear, persuasive messaging. -Experience in digital marketing tools (Google Ads, LinkedIn Ads, SEO/SEM tools) and content management systems. -Strong understanding of CRM and marketing automation platforms (HubSpot, Salesforce, or similar). -Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously. -Data-driven approach to decision-making with a focus on KPIs and campaign analytics. Prefered Skill Set: -Familiarity with graphic design tools (Canva, Adobe Creative Suite). -Knowledge of account-based marketing (ABM) strategies. -Experience working with LinkedIn marketing and email drip campaigns. -Understanding of basic video marketing (webinars, short explainer videos).

Owned Media Management (Website & SEO) Paid Media & Performance Marketing Content Marketing & Social Media Digital Analytics & Reporting Stakeholder & Cross-functional Coordination More about you 5-8 years of experience in digital marketing, with a focus on SEO, paid media, social media content, and performance marketing. Strong knowledge of tools like Google Ads, Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, HubSpot, etc Experience with D2C and eCommerce performance marketing. Proficiency in marketing automation tools, and analytics platforms (GA4, Omniture, Sprinklr, etc) Excellent communication and stakeholder management skills. Strong analytical mindset with the ability to interpret data and generate insights. Ability to work in a fast-paced environment and manage multiple priorities. Preferred qualifications Bachelors/masters degree in Marketing, Communications, or related field. Experience in both B2C and B2B environment is a plus. Certification in Google Ads, HubSpot, Meta Blueprint, etc, is preferred.

The Campaign Operations Specialist will play a critical role in supporting Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing automation by managing the systems and processes that support the handoff of leads between Marketing and Sales. This person will play a key role in integrating technologies and leading initiatives that improve the performance of our marketing funnel. Key Responsibilities: Own and influence the Demand Factory . Contribute to Trimble s implementation of its Marketing Transformation (MX) working with marketing operations to optimize and release updates/new models. Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales. Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations. Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture. Embrace the heart of marketing . Ensure data is properly collected and connected with other systems and find new ways to enrich the marketing data set, cleanse data, and maintain best practices around marketing and data privacy. Build strong working relationships with marketing and cross functional stakeholders. Requirements: 5-8 years of Marketing Operations experience with a deep technical understanding of Marketing automation. Understanding of typical B2B sales and marketing funnels, definitions, and processes. Strong problem-solving skills to identify and address issues impacting lead handoff to Sales. Experience across marketing tech stack including: CRM (Salesforce preferred),, enrichment tools, event management, webinar, and analytics (Domo, Looker). Experience with Marketo to Salesforce custom integrations and API webhooks. Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing. Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

About LeadSquared:One of the fastest growing SaaS companies in the CRM space, LeadSquared empowers organizations with the power of automation. More than 2000 customers with 2 lakhs+ users across the globe utilize the LeadSquared platform to automate their sales and marketing processes and run high velocity sales at scale.We are backed by prominent investors such as WestBridge Capital, IFC, Stakeboat Capital, and Gaja Capital to name a few. We are expanding rapidly and our 1300+ strong and still growing workforce is spread across India, the U.S, Middle East, ASEAN, ANZ, and South Africa. Among Top 50 fastest growing tech companies in India as per Deloitte Fast 50 programs Frost and Sullivans 2019 Marketing Automation Company of the Year award Among Top 100 fastest growing companies in FT 1000: High-Growth Companies Asia-Pacific Listed as Top Rates Product on G2Crowd, GetApp and TrustRadiusRole and Responsibilities Deliver 100% customer retention by ensuring successful adoption and integration of the LSQ platform across your customers Build, own and maintain a healthy pipeline of opportunities from your accounts - short term and long term Deep understanding of the customer s business and their top objectives at various organisational levels Building a high degree of mindshare for our solutions and company within the key stakeholders in your account list Ability to understand business and technology challenges and align them with possible solutions from our portfolio Act as a link between the sales, services, support, and other internal teams, ensuring that customer requirements are prioritized and resolved in a timely manner Build and maintain an account map, plan for each customer, and develop close relationships with key stakeholders in your accountsThe ideal candidate will be someone with - 5 - 9 years of total work experience with minimum 4 years experience in B2B software sales and account management for BFSI sector clients Strong foundation in software sales/ BD/ success, with SaaS experience being a definite advantage Strong communication and interpersonal skills with a professional work ethic Excellent organizational skills with a strong bias to action High ability in data driven problem-solving and negotiation

About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace. The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management. Key Responsibilities: Design, implement, and manage comprehensive CRM strategies leveraging CleverTap to drive user retention, engagement, and reactivation. Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization. Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities seamlessly across all customer touchpoints. Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences. Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives. Provide expert guidance on CleverTap best practices, new feature implementation, and technical integrations within the marketplace. Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management. Qualifications & Experience: Minimum 3-5 years experience in CRM, with specific expertise using CleverTap. Demonstrable experience in marketplace/e-commerce environments is strongly preferred. Solid understanding of customer lifecycle, segmentation, personalization, and automation. Proficiency in analytics, data interpretation, and CRM optimization. Excellent communication, collaboration, and project management skills. Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms. Why Join Us: Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction. Collaborative and fast-paced marketplace environment with innovation-driven culture. Competitive salary, benefits, and professional growth opportunities.

Summary The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. About the Role #LI-Hybrid Location : Mexico City This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you. The Integrated Marketing Automation Strategist plays a critical role in designing data-driven, cross-channel customer experiences that align with brand objectives and customer needs. This role bridges marketing strategy, experience planning, and technical execution translating strategic inputs into actionable, automated use cases across paid, owned, and earned channels. Working closely with brand teams, analytics, and platform experts, this strategist ensures seamless journey design, personalization, and optimization leveraging the full capabilities of Salesforce Marketing Cloud and related technologies. Key responsibilities: Translate Marketing Strategy & CXP&O inputs into marketing automation use cases (e.g. Single / cross / multi-channel journeys, personalization) to align the outputs with business goals Design cross-channel journeys using segmentation, triggers, personalization and the Journey Builder icons Collaborate with Analytics and Insights Lead on audience selection and behavioural triggers Working with brands to develop business rules behind use cases and translate into technical requirements Facilitates the handover and subsequent documentation of logic and requirements to the Platform Experts Communicates and provides guidance on Marketing Cloud capabilities Works with brands towards journey optimization for feasibility & best practices Share thought leadership on journey design and optimization Essential requirements: 5-8+ years in marketing automation, experience design, or digital marketing Proficient in journey mapping, utilization of SFMCs Journey Builder Design and develop use cases for paid and earned channels Familiar with Salesforce Marketing Cloud and automation tools Strong understanding of data signals, segmentation, and personalization Experience writing briefs and functional documentation Knowledge of omnichannel and trigger-based engagement strategies Experience working with foreign markets Professional English proficiency Collaboration & Soft Skills: Strategic thinker balancing creativity with feasibility Clear communicator and detail-oriented planner Highly collaborative with cross-functional teams Passionate about customer experience and marketing innovation Commitment to Inclusion Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to tas.mexico@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Benefits and Rewards: Read our handbook to learn about all the ways we ll help you thrive personally and professionally:

Key Responsibilities:Develop and execute marketing campaigns to drive brand awareness and lead generation. Coordinate with design, content, and digital teams to create promotional materials and content. Monitor and analyze campaign performance using tools such as Google Analytics, CRM platforms, and marketing automation tools. Manage and grow company presence across social media and digital platforms. Conduct market research to identify new opportunities and consumer preferences. Build and maintain relationships with media, partners, and vendors. Assist in organizing promotional events, trade shows, or product launches. Prepare periodic reports and presentations on marketing metrics and KPIs. Experience: Minimum 1 year in marketingQualification: Graduate (BBA/MBA preferred)

Responsibilities Paid Campaign Management: Plan, execute, and optimize paid digital campaigns across LinkedIn Ads, Google Ads (Search, Display), and programmatic advertising platforms Develop and implement multi-channel campaign strategies to achieve MQL and pipeline generation targets Conduct A/B testing on ad creative, landing pages, targeting parameters, and bidding strategies Monitor daily campaign performance and make real-time optimizations to improve results Ensure maximum ROI by continuously refining targeting, messaging, and budgets. Collaborate on Account-Based Marketing (ABM) initiatives, creating targeted campaigns for high-value prospect accounts. Stay up to date on best practices within Google, LinkedIn advertising, and other digital ad platforms. Analytics & Reporting: Track, analyze, and report on campaign performance using platform analytics, Google Analytics, and marketing automation tools Create comprehensive weekly and monthly performance reports featuring key metrics, including CTR, conversion rates, CPL, and pipeline attribution Develop actionable insights and strategic recommendations based on campaign data analysis Campaign Support: Support end-to-end campaign project management, ensuring timelines, deliverables, and quality standards are met Coordinate with creative, content, and web teams to develop and optimize campaign assets Manage campaign calendars and ensure proper scheduling across all channels Requirements Master's degree in Marketing, Business, Communications, or related field 1-3 years of experience in digital marketing, paid advertising, or campaign management Hands-on experience with Google Ads and LinkedIn Campaign Manager Familiarity with ABM platforms (6sense, Demandbase, etc.) and programmatic advertising. Proficiency in Google Analytics, Excel/Google Sheets, and marketing automation platforms (Hubspot) Strong analytical skills with the ability to interpret data and generate actionable insights Excellent written and verbal communication skills Detail-oriented with strong project management capabilities

Company Description Krish helps our customers reach their technology goals by putting their success first and building lasting and effective relationships. Krish offers the best value to its customers by using the right technology, right people, and right costs, backed by our consultants' experience and integrity and our tailored delivery processes. Role Summary: As a Marketing Executive, you'll execute strategic marketing initiatives to amplify our brand presence, drive lead generation, and support client retention. Your role is pivotal in coordinating campaigns, managing social media channels, executing event strategies, and overseeing partner collaborations to ensure measurable marketing outcomes. Key Responsibilities: Campaign Coordination & Execution Execute and monitor email outreach campaigns using Apollo.io, tracking engagement metrics and managing follow-ups. Maintain meticulous campaign records, ensuring accurate lead tagging, status updates, and CRM management. Event Management & Support Research, identify, and manage a calendar of relevant industry events, webinars, and summits. Provide logistical and on-ground support during events, ensuring smooth execution and effective lead capture. Execute detailed post-event follow-up strategies, coordinating with Content & Copy Specialist for personalized outreach. Social Media Management Manage daily posting, cross-platform scheduling, and engagement activities on LinkedIn, Instagram, Twitter, and Facebook. Regularly analyze social media performance, compile insightful reports, and adjust strategies accordingly. Partner Marketing Operations Coordinate marketing activities with strategic partners, facilitating smooth collaboration and timely content delivery. Track partner pipeline, manage co-marketing initiatives, and ensure alignment with mutual business objectives. Client Retention & CRM Management Maintain a comprehensive database of clients, tracking renewal cycles, upsell opportunities, and retention activities. Support execution of client retention initiatives, including targeted newsletters, renewal campaigns, and re-engagement efforts. Analytics, Reporting & Optimization Regularly track and report on campaign metrics, event outcomes, and social media analytics. Provide actionable insights and recommendations based on performance data to improve future marketing initiatives. Qualifications & Experience: Bachelors degree in marketing, Business, or related field. 2-5 years of experience in campaign management, event coordination, or digital marketing within a B2B environment, preferably IT services. Hands-on experience with marketing automation tools such as Apollo.io, CRM systems, and social media management platforms. Proficiency in analytics tools like Google Analytics, LinkedIn analytics, and performance reporting frameworks. Personal Attributes: Strong organizational and time-management skills with the ability to manage multiple concurrent initiatives. Results-driven, analytical mindset focused on continuous optimization. Excellent interpersonal and communication skills, comfortable engaging with internal stakeholders and external partners. Self-motivated and proactive, capable of working independently as well as collaboratively within a team environment.

1. Customer Lifecycle Management 2. Customer Communication & Engagement 3. Issue Resolution & Service Delivery 4. CRM System & Reporting 5. Manage CRM software and ensure accurate and updated client data. 6. Compliance & Documentation Required Candidate profile • Bachelor’s degree in Business Administration, Marketing, Real Estate, or related field. • 3–4 years of experience in CRM, customer service, or relationship management, in real estate.

1.Content Strategy & Planning. 2. Content Creation & Publishing. 3. Community Management & Engagement. 4. Analytics & Optimization. 5. Cross-Functional Collaboration 6. Lead Generation. 7. Familiarity with video content creation tools Required Candidate profile Minimum 2 yrs of experience in social media content creation and community management, with a strong focus on B2B LinkedIn Exposure to marketing automation platform Basic knowledge of analytics tools

Role & responsibilities Job Title - Marketing Automation Specialist **Experience in using Marketing Automation platforms such as Salesforce Marketing cloud/Pardot or Eloqua Job Location - Gurgaon (Full time - Office ) Please share CVs on anuja.thakkar@sgs.com and mention your total experience, current and expected CTC and notice period. The primary responsibility of a Marketing Automation Specialist is to manage and optimize marketing automation processes to enhance campaign performance and efficiency. This involves designing and executing advanced marketing campaigns, managing requests and providing training and support. The specialist is also expected to perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology that contributes to the goals of the business affiliates in the generation of business leads. Preferred candidate profile Evaluate and Manage Requests: Oversee and assess the completeness of requests and related documents submitted to the marketing automation request queue. Design and Execute Campaigns: Develop and implement advanced marketing automation campaigns using SGS templates, ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Provide training to internal stakeholders for any of the tools and processes that the corporate communications team is responsible for. Webinar Management: Manage the configuration of webinars through the companys official tool, providing training to marketers on how to use the tool and host top level webinars, enabling marketers to promote and host webinars for their clients, including the creation of complex multi-step campaigns as required. Survey Implementation: Manage and implement surveys using the official survey tool, including promoting them through email channels and coordinating with other teams for multiple channels approach. Tool Integration Management: Direct and oversee tool integrations managed by the team, ensuring all processes adhere to industry best practices. Quality Assurance: Conduct comprehensive QA on campaigns designed by teammates and marketers, identifying errors and inconsistencies between the draft output, while ensuring compliance with marketing processes, governance, SGS Brand guidelines, and best practices. Service Level Agreement Adherence: Ensure adherence to the Marketing Automation teams Service Level Agreement, providing prompt responses to requests within 24 hours of receipt and ensuring completion of requests within the agreed schedule with business marketers. Project Involvement: Take on non-operational tasks directly linked to SGS.com and/or Marketing Automation projects as assigned by the team lead, team manager, or the Marketing Automation Project Manager. Proactive Task Management: Undertake additional tasks that align with the department and/or organizations vision and goals, demonstrating a proactive approach in supporting broader team objectives. Mentorship and Guidance: Mentor and guide Level 1 Marketing Automation Specialists, sharing knowledge and best practices, and providing feedback to enhance team performance. Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure seamless execution of marketing automation campaigns and contribute to continuous improvement initiatives. Trend Awareness and Process Improvement: Stay updated with the latest trends in marketing automation and suggest improvements for existing processes and strategies. Performance Optimization: Collaborate with stakeholders to improve campaign performance through A/B testing, remarketing/retargeting, and other industry best practices. Perks and benefits As per company's standard

Job Purpose Lead a sub-department within the Digital & Technology department, marketing technology strategy and implementation, managing the delivery, stakeholder engagement, and program management of a part of the scope of the department martech initiatives, with focus on achieving Key Performance Indicator goals. Supports the Head of the department in translating strategic product priorities into actionable project plans and ensuring alignment with business objectives. Strategic Activities Provide strategic leadership in creating the vision for the sub-department and envision a comprehensive roadmap for execution. Champion a culture of innovation within the marketing technology sub-department by encouraging thought leadership and the adoption of cutting-edge tools and techniques for achieve business goals. Leading the sub-department or the vertical in the Digital & Tech org delivering thought leadership, mentoring and responsible for the delivery and running of the new implementations along with the business operations. Direct the translation of strategic product priorities into actionable project plans, tasks, and deliverables, collaborating with senior leadership and cross-functional teams to ensure alignment with overarching business objectives. Oversee the management of product development initiatives, including requirements gathering, user story refinement, sprint planning, and backlog grooming, to facilitate efficient and effective project execution. Collaborate closely with product managers, designers, developers, and QA analysts to define project scope, specifications, and acceptance criteria, fostering clear communication and shared understanding of project goals and deliverables. Oversee project risk management activities by identifying and mitigating potential risks and issues. Develop strategies to minimize delays and ensure successful project outcomes. Lead regular updates, progress reports, and team meetings. Ensure comprehensive updates on project milestones, challenges, and dependencies flow through to stakeholders, to keep them informed and engaged throughout the project lifecycle. Ensure team members troubleshoot technical issues, resolve blockers, and optimize workflows, leveraging agile methodologies and best practices to drive continuous improvement in project execution processes. Interface with industry peers, staying abreast of industry trends, emerging technologies, and best practices in product management and project execution, and applying newfound knowledge to enhance project outcomes and team performance. Team Management Build and lead a high-performing team of technology professionals, ensuring alignment of efforts with the overarching objectives to be achieved. Set a direction for the team, provide mentorship, coaching, and development opportunities to team members, empowering them to achieve their full potential and drive organizational success. Champion a culture of accountability, ownership, and teamwork within the team, providing leadership to team members, fostering their growth and development as professionals. Facilitate building of talent and succession pipelines. Serve as a subject matter expert and thought leader within the organization. . Educational and Experience Requirements Bachelor's degree in a relevant field, such as computer science, information technology, or project management.

Are you passionate about social media and digital marketing? Join dE Elite Concepts as a Social Media Intern and gain hands-on experience managing and executing social media strategies. Key Responsibilities: Assist in content creation, scheduling, and community engagement. Research trends and create engaging social media content. Monitor performance metrics and suggest improvements. Support the marketing team with creative social media campaigns. Required Skills: Knowledge of major social media platforms. Strong writing and creative skills. Passion for digital marketing and eagerness to learn. Basic understanding of analytics tools is a plus. Unique Opportunities at dE Elite Concepts: Hands-on training in a fast-paced marketing environment. Opportunity to work on live projects. Learn from experienced social media professionals. At dE Elite Concepts, we foster a culture of creativity, teamwork, and continuous learning. We believe in empowering our employees to unleash their full potential and drive meaningful change in the marketing landscape. Join us in shaping the future of marketing automation! Apply now and be part of our journey to redefine marketing excellence at dE Elite Concepts. Job Category: Operations Job Type: Full Time Part Time Job Location: Kanpur Apply for this position Full Name * Email * Phone * Cover Letter * Upload CV/Resume * Upload CV/Resume * Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website. *

Looking to kickstart your career in SEO? Join dE Elite Concepts as an SEO Intern and gain hands-on experience in off-page SEO strategies. Key Responsibilities: Assist in off-page SEO strategies such as backlink building and outreach. Research and identify potential link-building opportunities. Monitor and report on SEO performance metrics. Stay updated with the latest SEO trends. Required Skills: Basic understanding of SEO and link-building strategies. Strong research and analytical skills. Familiarity with SEO tools is a plus. Passion for digital marketing and learning. Unique Opportunities at dE Elite Concepts: Real-world exposure to SEO strategies. Hands-on training with SEO professionals. Growth opportunities in a digital-first company.

Summary Expert in translating experience designs into scalable, personalized, and automated journeys using Salesforce Marketing Cloud and Personalization tools. This role bridges strategy and execution, enabling real-time, compliant HCP engagement About the Role #LI-Hybrid Location : Mexico City This role is based in Mexico City, Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you. Key responsibilities: Serve as the principal technical specialist for Salesforce Marketing Cloud and Marketing Cloud Personalization within the Marketing Automation Lab. Convert CX journey designs into scalable, automated Salesforce Marketing Cloud multi/cross channel journeys. Create solution design document, also known as campaign blueprints, detailing the campaign requirements for stakeholders. Create and enhance reusable journey templates, personalization elements, and campaign assets to improve operational efficiency. Depth and breadth of experience developing segmentation rules that achieve business goals, including designing campaigns for converting anonymous to identified customers, nurturing leads, improving engagement, reducing churn, promoting the next best action, and maximizing lifetime value Carry out performance analysis and record the requirements for use case optimization. Collaborate with Legal, Regulatory, and Privacy departments to ensure adherence to pharmaceutical marketing and data handling regulations. Deliver training and create manuals for Customer Experience (CX) Planners and Marketing Strategists to broaden knowledge and self-service abilities. Essential requirements: 5+ years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Advertising Studio, Contact Builder, Automation Studio). 2+ years of experience with Marketing Cloud Personalization (Interaction Studio) and/or Real- Time Personalization tools. Proficient in AMPscript , SQL, JSON, and dynamic content scripting. Solid understanding of Salesforce Data Cloud/CDP, event-based triggers, and data extensions. Strong collaboration and communication skills; able to interface with cross-functional teams (data science, Martech , compliance, and brand teams). Background in healthcare or regulated industries preferred. Familiarity with consent and preference management practices Experience in foreign market Professional English proficiency Technical Skills: Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Personalization Accredited Professional Commitment to Inclusion Novartis is committed to work with and provide reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to tas.mexico@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Benefits and Rewards: Read our handbook to learn about all the ways we ll help you thrive personally and professionally:

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : SAP CRM Marketing Good to have skills : NAMinimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. Your typical day will involve collaborating with teams to develop solutions and ensure applications align with business needs. Roles & Responsibilities:- Expected to be an SME- Collaborate and manage the team to perform- Responsible for team decisions- Engage with multiple teams and contribute on key decisions- Provide solutions to problems for their immediate team and across multiple teams- Lead the implementation of new features and enhancements- Conduct code reviews and ensure coding standards are met Professional & Technical Skills: - Must To Have Skills: Proficiency in SAP CRM - Strong understanding of CRM processes and functionalities- Experience in customizing and configuring SAP CRM modules- Knowledge of integration with other SAP modules- Experience in troubleshooting and resolving technical issues Additional Information:- The candidate should have a minimum of 5 years of experience in SAP CRM - This position is based at our Bengaluru office- A 15 years full-time education is required Qualification 15 years full time education