Campaign Marketing Associate

Job Description

Responsibilities Paid Campaign Management: Plan, execute, and optimize paid digital campaigns across LinkedIn Ads, Google Ads (Search, Display), and programmatic advertising platforms Develop and implement multi-channel campaign strategies to achieve MQL and pipeline generation targets Conduct A/B testing on ad creative, landing pages, targeting parameters, and bidding strategies Monitor daily campaign performance and make real-time optimizations to improve results Ensure maximum ROI by continuously refining targeting, messaging, and budgets. Collaborate on Account-Based Marketing (ABM) initiatives, creating targeted campaigns for high-value prospect accounts. Stay up to date on best practices within Google, LinkedIn advertising, and other digital ad platforms. Analytics & Reporting: Track, analyze, and report on campaign performance using platform analytics, Google Analytics, and marketing automation tools Create comprehensive weekly and monthly performance reports featuring key metrics, including CTR, conversion rates, CPL, and pipeline attribution Develop actionable insights and strategic recommendations based on campaign data analysis Campaign Support: Support end-to-end campaign project management, ensuring timelines, deliverables, and quality standards are met Coordinate with creative, content, and web teams to develop and optimize campaign assets Manage campaign calendars and ensure proper scheduling across all channels Requirements Masters degree in Marketing, Business, Communications, or related field 1-3 years of experience in digital marketing, paid advertising, or campaign management Hands-on experience with Google Ads and LinkedIn Campaign Manager Familiarity with ABM platforms (6sense, Demandbase, etc.) and programmatic advertising. Proficiency in Google Analytics, Excel/Google Sheets, and marketing automation platforms (Hubspot) Strong analytical skills with the ability to interpret data and generate actionable insights Excellent written and verbal communication skills Detail-oriented with strong project management capabilities