Marketing Analyst-PPC Specialist

Job Title: Performance Marketer – Paid Ads & Funnel Optimization
Location: Mohali (On-site)
Job Type: Full-Time
Experience Required: 2–4 years
Salary: Based on experience + Performance incentives

About the Role

We are looking for a Performance Marketer who is highly skilled in running and optimizing paid ad campaigns across Google, Meta, and LinkedIn platforms. The ideal candidate understands the full marketing funnel, can track and attribute leads accurately, and is comfortable with A/B testing, campaign scaling, and budget allocation strategies.

Key Responsibilities

• Plan and execute high-performing ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Structure full-funnel strategies (TOFU → MOFU → BOFU) for service-based businesses
• Manage conversion tracking setup, UTMs, and attribution modeling
• Analyze data in GA4 to measure funnel drop-offs and optimize accordingly
• Develop A/B testing strategies for landing pages, creatives, and ad copies
• Scale campaigns without losing ROAS, manage learning phase resets
• Forecast and allocate ad budgets strategically across cold, warm, and retargeting audiences
• Prepare regular campaign performance reports and ROI dashboards

Skills & Tools Required

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics (Universal & GA4), Tag Manager, Looker Studio
• Strong knowledge of SKAGs, CBO vs ABO, retargeting structures
• Experience with heatmaps, session recording, or funnel analysis tools
• Proficient in UTM tracking, cookie types, and attribution models
• Comfortable with A/B Testing, ROAS benchmarking, and profitability analysis
• Tools: SEMrush, SimilarWeb, Meta Creative Hub, SpyFu (or equivalents)

What We’re Looking For

• 2–4 years of proven experience in performance marketing
• Strong analytical mindset and decision-making ability
• Up-to-date with the latest platform changes and ad policies
• Ability to work independently, manage multiple projects, and meet KPIs
• A keen understanding of customer journeys and funnel behavior

Good to Have

• Experience with SaaS or B2B service campaigns
• Knowledge of CRM tools and email automation
• Certification in Google Ads or Meta Blueprint (preferred)

How to Apply

Submit your resume along with a brief portfolio or screenshots of your best-performing campaigns to hr@martechspacecastle.com or apply directly via Indeed or you can also call/WhatsApp at 9779324113.

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift
• Monday to Friday

Work Location: In person