Marketig manager

Business Planning

1. Plan the business that has to be achieved by the team and self as per the direction of the BDM.

2. Responsible for planning the areas and the routes with the help of BDM and team members and guide the team as per the plan.

3. Plan for collecting the database for next one week through one day market study and make sure that the team also doing the same through identifying and filtering prospects.

4. Call, meet and fix the appointments of the prospects at the end of the data collection and plan the next one week program of self and the team, thereby ensure a fruitful week.

5. Plan for extra achievement if there is a shortfall in the business in previous months.

Business Development

1. Achieve 100% of own target and the target of the team, daily follow up with the team and in every alternative days, give the support in case of meeting, verifying and finding customer for the executives

2. Do the follow up of old but not active customers and try to convert business from them

3. Ensure that the team is equipped with the sales tools like forms, notices, brochures, ID cards and business cards. Also, ensure team is fully aware about the product and the benefits.

4. Ensure consistent follow up with the customers to keep the relationships warm

Activity Planning

1. Plan activities for sales promotion with the help of the team when the market found weak and the target is in tight to achieve

2. Responsible for setting marketing objectives by planning, developing, implementing, evaluating, advertising, merchandising, and trade promotion programs.

3. Once in a quarter plan for area wise outdoor or inside team sales activity with the support of the GM, ensure that the activity is as per the budget and plan

4. Responsible for creating seasonal marketing campaigns to catch the market efficiently and effectively and to improve physical visibility of brand.

5. Prepare the activity targets and develop the strategies to achieve sales plan, in discussion with the Showroom manager and fix the target in the last week of the month itself and ensure that all the showroom & field employees are aware of it.

6. Analyzing latest market trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies

Strategy Implementation

1. Implement the timely based activity as a whole through coordinating with the Marketing Manager and ensure the achievement

2. Responsible for implementing the target through communicating the marketing plan and strategy for achieving the result

3. Ensure that the outdoor activities like flex, hoarding and coordination with other branding agencies are happening properly

Brand Experience

1. Responsible to develop branding concepts for CeePee and effectively coordinate for its implementation.

2. Responsible for the total brand experience management by creating unique trends in the market by implementing innovative concepts and programs.

3. Responsible for the total effectiveness of the brand experience through dedicated reviews with the public, proper use of social media and PR programs.

Team Building

1. Effectively manage, monitor the marketing staff assigned under

2. Responsible for communicating the plans, strategies and their roles in the department through team and individual meeting

3. Responsible in giving training and periodical review meetings for the improvement of the productivity and output from the team.

4. Ensure that there is enough manpower for the marketing activities and promotions and make them equipped with training other information

5. Study the skill set of the team and provide proper trainings and guidance for the team

Market intelligence

1. Accountable for conducting periodic market research based on requirement (Monthly, quarterly) with or without the support of sales team

2. Accountable for studying the competitor activities and formulating strategies based on the same

3. Responsible for providing market insights to sales team for effective sales process

Review and Evaluation

1. Daily analyze the sales achievement of CeePee, meet the team to discuss about the sales challenges and opportunities at least once in a month with the help of Show manager

2. Responsible for reviewing the effectiveness, consistency and the result from each activities and strategies that implemented in for promotion and marketing

3. After every marketing and promotional activity, collect the activity reports and analyze the result, also compare the sales increase with the help of previous month sales data.

4. Attend weekly review meeting with the GM & Marketing manager in every Saturday and discuss the last week’s plan, achievement and areas for improvement.

5. Attend the team meeting and ensure that all the suggestions, decisions and actions are implemented on right time.

6. Be available for meetings at office, present with all the relevant reports, documents and details as per the instructions of the GM.

Reporting

1. Give proper sales and marketing updates to the top management as per the requirement

2. Responsible for sending the daily report every day to support the management in taking decisions and action for improving the business and branding

3. Send weekly and monthly sale and marketing updates to the top management

Job Types: Full-time, Permanent

Pay: ₹28,500.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Compensation Package:

• Yearly bonus

Schedule:

• Day shift

Work Location: In person

Speak with the employer
+91 9633073073