Manager - Digital Marketing

The candidate will be responsible for developing, implementing, and managing marketing campaigns to promote the organization's products and services. You will play a key role in enhancing brand awareness, driving web traffic, and acquiring leads/customers. Your main responsibilities will include developing marketing strategies that align with the organization's business goals, managing and executing campaigns across various digital channels such as email, social media, search engines, and display advertising. You will also be responsible for measuring and reporting on the performance of digital marketing campaigns, and assessing them against goals including ROI and KPIs. In addition, you will conduct market research, analyze trends to identify new opportunities, and continuously work towards improving campaign performance. Collaboration with cross-functional teams, including creative, content, and web development, will be essential to produce engaging content and optimize user experience. It will be crucial for you to stay up-to-date with emerging digital marketing trends and technologies to ensure the organization remains competitive in the market.,