Manager - Brand Partnership

We are seeking a dynamic and results-driven professional to lead key brand partnerships and drive performance marketing initiatives on the FirstCry Shopping platform. This role is responsible for building and scaling relationships with key advertisers and their agencies, while ensuring business growth, profitability, and customer impact.

Key Responsibilities:

• Build, manage, and grow strategic relationships and spends with key advertisers and their agency partners by delivering measurable performance outcomes on the FirstCry platform.

• Own the profitability and performance of assigned brands and categories, collaborating closely with cross-functional teams to turn insights into impactful marketing actions.

• Lead monetization of owned media spaces including banners, events, and targeted segments to maximize revenue.

• Partner with Influencer, Social Media, and CRM teams to optimize campaign performance and extract efficiencies from existing assets.

• Leverage reports and data-driven insights for strategic planning and agile execution.

• Deliver against ambitious targets and KPIs in a high-growth, performance-oriented environment.

• Lead and mentor a team of 4, fostering a culture of ownership, creativity, and excellence.

Must-Have Skills & Qualifications:

• Strong analytical mindset with proficiency in advanced Excel and data interpretation.

• Excellent verbal and written communication skills.

• Proactive, self-starter attitude with a high level of ownership and achievement orientation.

Experience Required:

• 7 to 10 years of experience in managing online channels with leading FMCG, OTC, or D2C brands.

• Proven track record of working with top brands in the e-commerce space.

• Strong grasp of e-commerce dynamics, campaign execution, and performance measurement.