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Orient Electric
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Loyalty Marketing Manager (Sr. Manager)

Loyalty Marketing Manager (Sr. Manager)

Orient Electric

12 - 17 years

0 Lacs

Delhi

Posted:1 day ago| Platform: GlassDoor logo

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Skills Required

marketing technology agile data automation management interface segmentation metrics onboarding correlation service drive engagement retention notifications messaging ads compliance audits

Work Mode

On-site

Job Type

Full Time

Job Description

Job ID

34463

Job Type

Full-time

Job Location

New Delhi

Experience

12-17 Years

Posted

25th June, 2025

Posted by

Sidharth Bansal

Job Description

Designation – Loyalty Program Location

Delhi HO Address- Orient Electric, 240, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi, Delhi 110020

Job Responsibilities:

Orient Electric runs several loyalty programs across key influencers to improve recommendation of Orient products across the value chain. This role is a cross functional lead role across the several business units and various departments including sales, marketing, category and technology teams to ensure smooth functioning of the loyalty programs of the company.

It also requires first principle disruptive thinking to create unique value propositions for these influencers and an agile mindset for execution with speed with multiple stakeholders.

Ideal Experience

We are looking for someone with 8-10 years’ experience in product marketing, sales excellence, customer value propositions/loyalty programs. Should have an entrepreneurial mindset with ability to create solutions from scratch with an ability to analyse data continuously to improve outcomes. Prior experience in categories where influencers play a strong role in decision making (Home improvement, FMEG, Paint etc) and B2B experience will be valuable. Understanding of digital media landscapes, marketing automation systems and data integrations is needed with excellent project management skills.

Set up and scale various loyalty programs for Electricians, Retailers, Shop Boys, Architects and Interior Designers to grow market share across categories that OEL operates in including

Defining the overall structure of the program across BU’s – Rewards Framework and value proposition for each influencer segment
Build and Maintain technology interface and processes to run the program smoothly
Continue to deeply understand the motivations of influencers for brand recommendation and build learnings into the program. Leverage audience insights and segmentation to improve outcomes
Define, monitor and publish key success metrics for onboarding, earning and redemption of rewards and quantify correlation of the same to business growth
Build dashboards with key success metrics and set goals across business units for the program’s success
Liaison with key members of sales, marketing, service to identify areas of opportunity and growth
Drive user app penetration and engagement metrics and deliver on goals of acquisition, usage and redemption. Reduce end user churn through proactive actions and ensure active engagement goals are met
Execute multichannel campaigns and programs to improve engagement and retention on the platform. Execute multiple channels of marketing including email, push notifications, product messaging ads etc to improve engagement goals
Collaborate with business and product teams to facilitate new product launches and other adoption initiatives
Responsible for financial hygiene and compliance and audits for the program

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Orient Electric

Consumer Electronics

Gurgaon

N/A Employees

40 Jobs

Key People

Mr. Anuj Jain

Managing Director
Mr. Ranjan Kumar

General Manager
Mr. Vineet Dhingra

Head of Marketing

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Loyalty Marketing Manager (Sr. Manager)