LinkedIn Content Strategist/Copywriter

About the Role:

As a LinkedIn Content Strategist/Copywriter at Creativefuel, you will be the brain and voice behind our presence on LinkedIn. You’ll shape how we show up, what we say, and how we say it, building a distinct tonality that’s both credible and creatively bold. From reactive content to founder thought-leadership to IP storytelling, you'll work on narratives that demand attention and respect from industry peers and brands alike.

Key Responsibilities:

Strategy + Planning:

• Develop and maintain a monthly content calendar that includes brand storytelling, team culture, case studies, trending industry takes, and LinkedIn-specific IPs
• Identify new and enhance existing content themes and communication pillars aligned with Creativefuel’s tone and offerings (entertainment, brand campaigns, viral content, etc.)
• Collaborate with design and video teams to ensure posts are visually thumb-stopping and format-optimised

Writing + Execution:

• Write crisp, clever, sometimes edgy but always insight-driven copy for LinkedIn, both for brand and leadership handles
• Turn internal success stories, industry trends, and agency POVs into high-performing posts
• Weave a unique voice into thought leadership posts for brands and in-house handles

Coordination & Reporting:

• Report directly to the Social Media Lead and keep them in the loop for all content planning, publishing, performance, and experimentation
• Share weekly and monthly performance reports, insights, and learnings to optimise content direction and engagement
• Align on brand voice, platform goals, and audience evolution with the social media team

Growth + Analytics:

• Track post performance, engagement rates, and follower growth; use insights to refine tone and strategy
• Stay ahead of LinkedIn algorithm shifts, content trends, and new features to ensure maximum reach

Research + Inspiration:

• Keep tabs on creative, marketing, and agency spaces for potential conversation hooks or industry take-downs (the good kind)
• Benchmark against leading agencies and creators to constantly level up content style and engagement

Qualifications:

• 1-2 years of experience in copywriting, content strategy, or social media writing, preferably for agencies or creative brands
• A strong command over language, tone, and format, with an ability to balance punch and professionalism
• Familiarity with LinkedIn as a platform (algorithm, engagement patterns, and B2B tone)
• A portfolio or examples of social-first writing (LinkedIn or Instagram) that shows personality, insight, and originality
• Good grasp of the advertising, pop culture, and content ecosystem in India is a bonus if you’ve worked in that space
• Ability to work in a fast-paced, ideas-first environment where creativity meets execution daily.

Nice to Have:

• Past experience building a personal or brand handle from scratch on LinkedIn or Instagram
• An eye for memes, sarcasm, or edgy takes that still make a point
• Comfort collaborating across teams such as Founders’ Office, designers, video editors, etc.