Lead Generation Executive – LinkedIn & Email Marketing

Job Summary:

We are looking for a Lead Generation Executive with hands-on experience in LinkedIn marketing and email campaigns to join our dynamic marketing team. The ideal candidate will be responsible for generating qualified B2B leads for services such as Custom Software Development, Website & Mobile App Development, Digital Marketing, Blockchain Solutions, and AI Software.

This role demands an individual with strong communication skills, strategic thinking, and the ability to create and manage targeted campaigns for maximum outreach and conversion.

Key Responsibilities:

Lead Generation & Campaign Execution

• Strategically plan and execute LinkedIn and email campaigns to generate high-quality B2B leads.
• Identify key decision-makers using tools like LinkedIn Sales Navigator and engage them with personalized messaging.
• Create lead lists and maintain a healthy pipeline through consistent outreach.

Email Marketing

• Build, execute, and optimize result-oriented email campaigns targeting specific client segments.
• Manage contact databases and mailing lists; track open rates, CTRs, and conversions.
• Use automation tools for drip campaigns and lead nurturing.

LinkedIn Marketing

• Set up and manage professional LinkedIn profiles and company pages for maximum visibility.
• Run outreach and connection campaigns aligned with sales objectives.
• Craft compelling InMail and message sequences tailored to targeted personas.

Analytics & Optimization

• Monitor performance of LinkedIn and email campaigns using analytics tools.
• Analyze campaign data, derive insights, and continuously optimize for better ROI.
• Report on KPIs, campaign ROI, and pipeline performance.

Optional / Nice to Have

• Experience running paid campaigns (LinkedIn Ads, Google Ads).
• Familiarity with marketing automation and CRM tools such as HubSpot, Salesforce, or Zoho.
• Exposure to other digital marketing activities including content marketing, SEO, and webinars.

Requirements:

• 2–5 years of proven experience in B2B lead generation via LinkedIn and email marketing.
• Strong copywriting skills with the ability to craft effective messaging and subject lines.
• Proficiency in LinkedIn Sales Navigator, email campaign tools (e.g., Mailchimp, Sendinblue, Lemlist), and CRM systems.
• Excellent communication and relationship-building abilities.
• Strategic thinker who is self-motivated and results-oriented.
• Bachelor's degree in Marketing, Business, or a related field (preferred).

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work on cutting-edge solutions in Blockchain, AI, and Custom Software.
• Flexible work environment and supportive team culture.
• Growth opportunities in a fast-paced and evolving industry.

How to Apply:

Interested candidates can send their resumes and a brief cover letter to hrprimafelicitas@gmail.com with the subject: Application for Lead Generation Executive.

Job Types: Full-time, Permanent

Pay: ₹21,440.81 - ₹39,385.76 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Commission pay

Work Location: In person