Jr. Marketing Executive

Job Brief:
We are seeking a dynamic Marketing Executive with proven experience in brand promotion and brand management. You’ll develop and execute innovative marketing strategies and campaigns that elevate our brand, deepen market presence, and drive customer loyalty.

Core Responsibilities

• Brand Strategy & Positioning
• Analyze brand positioning and consumer insights to guide marketing plans job-boards.
• Shape and articulate the brand's vision and mission across all channels resources.
• Campaign & Promotion Management
• Conceive and manage end‑to‑end multi-channel promotional campaigns (digital, social, print, events)
• Collaborate with design, content, and external agencies to create compelling material
• Oversee brand communications, ensuring consistency in voice, visuals, and messaging
• Market Research & Insight
• Conduct market and competitor analysis to uncover trends, opportunities, and brand threats
• Use survey and consumer data to assess brand awareness and campaign effectiveness
• Performance Measurement & Reporting
• Define and track KPIs, ROI metrics, and campaign performance; deliver regular insights.
• Optimize future campaigns based on analysis of performance data
• Budgeting & Vendor Management
• Assist in preparing and managing marketing budgets; allocate spend for promotions and brand campaigns
• Liaise with and manage external partners, vendors, and agencies job-boards.
• Cross-functional Collaboration
• Work closely with product, sales, and creative teams to align brand messaging and market outreach
• Take part in brand planning and go-to-market strategy sessions job-boards.
• Brand Governance
• Maintain brand guidelines and ensure consistency across all customer touchpoints
• Serve as a brand champion internally, safeguarding brand equity and integrity

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• Fixed shift

Work Location: In person