I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Customer Insight & Marketing Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Song, Technology, Industry X and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 800,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. In today’s business environment, growth isn’t just about building value - it s fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model—one that s anchored around the customer and propelled by intelligence to deliver outstanding experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients—by harnessing talent, data and intelligence to redefine their operating models. Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? • Actionable Insights • Minimum 4 years of experience in digital analytics. Must have a good understanding of digital marketing landscape and relevant tools • Experience in SQL and Snowflake/GCP • Exposure to Adobe Analytics & Looker products • Must have worked on Marketing and Digital domain • Must have worked on real life business cases involving, and not limited to, deep dives, ad-hoc, generating insights with actionable recommendations • Knowledge of clickstream data • Understanding of other Adobe Marketing Cloud products is a plus • Ability to learn new tools and technologies as per the role requirement • Adaptable and flexible • Ability to work well in a team • Agility for quick learning • Commitment to quality • Written and verbal communication
Roles and Responsibilities: • You will be responsible for making your insight actionable; explaining complex analytics to non-technical audiences and making clear recommendations on how stakeholders should be using the insight you’re providing • Develop and execute SQL scripts to conduct ad hoc analyses and generate actionable recommendations • Having deep knowledge of marketing and digital to help analyses campaign performance and provide recommendation for upcoming campaigns • Present findings and recommendations to senior stakeholders • Develop strong relationships with a range of stakeholders. Your network of contacts will prove key to maximizing how you add value through insight • Collaborate closely with client /stakeholders to gather requirements around digital analytics reporting and analyses