Head of Content

Job Description

Job Title: Head of Content Department: UCA Reports To: Business Head About The Ayurveda Experience The Ayurveda Experience is the #1 Ayurveda platform globally with 1.5 million+ customers across 20+ countries. Rooted in India’s 5,000-year-old wellness tradition, we bring time-tested Ayurvedic beauty and wellness products to modern consumers worldwide. The US is our largest and fastest-growing market, and we’re looking for a creative and strategic content leader to elevate our voice, storytelling, and performance in this critical region. Role Overview We’re hiring a Head of Content – US Market to lead and execute our content strategy across brand, performance, CRM, and offline channels. You will create and oversee content that drives conversion, awareness, education, and trust. This is a high-impact leadership role requiring a rare blend of strategic thinking, exceptional writing skills, deep customer empathy, and growth-oriented mindset. You’ll manage a content team and work closely with design, performance, product, and brand teams to craft content that informs, engages, and converts US consumers. Key Responsibilities Own US Content Strategy : Define and drive the content strategy tailored to the US audience across paid ads, website, email, video, landing pages, and more. Lead Cross-Channel Content Execution : Manage and optimize all consumer-facing content in the US – brand storytelling, conversion copy, performance creatives Collaborate with Growth Teams : Partner with media buyers and performance teams to deliver high ROI creatives, test ad hooks, and improve CAC through content. Consumer Education & Trust : Develop a content-led approach to build authority and explain Ayurvedic science in a way that resonates with Western audiences. Video & Script Oversight : Guide short-form and long-form video scripts for YouTube, Meta, TikTok, and advertorials/listicles/long form landing pages Build & Manage a Team : Hire and manage a US content team of writers, editors, and video creators. Set priorities, manage calendars, and review quality. Maintain Brand Voice : Ensure consistent tonality and storytelling aligned with our premium, informative, and culturally respectful positioning. Qualifications 8–12 years of content or creative experience, ideally in D2C/eCommerce or consumer health/wellness 3+ years in a leadership or team management role Native level written and verbal English skills; sharp editorial instincts and persuasive writing ability Strong understanding of US consumer psychology, especially in wellness and beauty Demonstrated experience building performance driven creatives for paid media Experience educating a Western audience on Eastern/alternative wellness a major plus Comfortable in a high-growth, fast-paced environment with distributed teams What You’ll Get Leadership role at a globally scaling D2C brand with Ayurvedic roots and strong US traction Cross-functional exposure and ability to directly influence brand success in our most important market Fast decision-making culture with full ownership and accountability Meaningful work that helps people feel and live better Show more Show less