Growth Specialist

About the Role

Marketplace Ads Specialist

Key Responsibilities

• Plan, execute, and optimize

  PPC campaigns

  across marketplaces (Amazon Sponsored Ads, Walmart Connect, eBay Promoted Listings, etc.).
• Conduct in-depth

  keyword research

  , competitive analysis, and audience targeting.
• Continuously monitor and refine

  bidding strategies

  , ad placements, and budgets to meet performance goals.
• Collaborate with content and merchandising teams to improve

  product listings

  ,

  titles

  , and

  imagery

  to increase conversion rates.
• Analyze ad performance metrics and generate actionable insights and

  weekly/monthly performance reports

  .
• Conduct

  A/B testing

  on ad creatives and product placements to identify high-converting strategies.
• Stay current with platform updates, algorithm changes, and

  industry best practices

  .
• Manage

  ad spend efficiency

  , ensuring campaigns meet CPA/ROAS targets.

Qualifications

• 2+ years of hands-on experience managing ads on Amazon, Walmart, eBay, or similar marketplaces.
• Strong understanding of

  PPC advertising models

  , marketplace algorithms, and eCommerce performance metrics.
• Proficiency in tools such as

  Amazon Advertising Console

  ,

  Helium 10

  ,

  Jungle Scout

  ,

  Pacvue

  , or similar.
• Experience with Excel/Google Sheets for reporting and data analysis.
• Analytical mindset with strong problem-solving skills.
• Excellent written and verbal communication.

Preferred Qualifications

• Amazon Advertising Certification or other relevant credentials.
• Experience working with DTC and omnichannel brands.
• Familiarity with

  feed management

  tools (e.g., DataFeedWatch, Feedonomics).