Google Ads Specialist

Company Description

Brandatory is a modern Creative Branding and Digital Marketing Agency based in Kolkata. With over 5 years of experience and 300+ successful projects, we aim to be one of the best digital marketing companies in the region. Join us in crafting exceptional digital experiences and exploring your brand's full potential.

Role Description

This is a full-time on-site role as a Google Ads Specialist at Brandatory in Kolkata. The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns, analyzing results, and implementing strategies to improve campaign performance.

Key Responsibilities:

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Shopping, Performance Max).
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Monitor and analyze campaign performance metrics, ensuring performance goals (ROAS, CPA, CTR, etc.) are met.
• Write compelling ad copy and coordinate with creative teams for visuals.
• Manage budgets and ensure efficient ad spend.
• A/B test ad creatives, landing pages, and bidding strategies to improve results.
• Generate performance reports and provide actionable insights to clients.
• Stay updated with the latest Google Ads features, trends, and platform updates.

Requirements:

• 2+ years of hands-on experience managing Google Ads campaigns.
• Proven track record of driving results through performance marketing.
• Strong understanding of Google Ads, Google Analytics, Tag Manager, and conversion tracking.
• Ability to interpret data and generate insights for continuous optimization.
• Strong communication skills to present strategies and results clearly.
• Google Ads Certification is a plus.

Bonus Skills:

• Experience with Meta Ads / LinkedIn Ads / Programmatic is a plus.
• Knowledge of landing page optimization and CRO tools.

What We Offer:

• Opportunity to work with a variety of clients and industries.
• Scope to experiment, innovate, and grow with a passionate team.