Global Brand & Marketing Manager

Uprise Labs is looking for a Digital Marketing Ninja for its flagship product Gappeo an AI-powered hiring platform revolutionizing how enterprises hire, evaluate, and scale their teams. We’re building the future of intelligent hiring by automating candidate assessments and helping companies make faster, data-driven decisions.

As we expand globally, we’re looking for a Global Brand & Marketing Manager to take charge of our brand voice, grow our presence across markets, and build strong brand recognition among CXOs, recruiters, and decision-makers worldwide.

What You’ll Do

• Define, refine, and consistently elevate product’s global brand identity.
• Craft compelling narratives for different markets and buyer personas.
• Develop and execute global awareness campaigns to drive brand visibility across the US, Europe, Middle East, and Asia.
• Build and execute a multi-channel marketing calendar across SEO, LinkedIn, email, webinars, and influencer partnerships.
• Oversee creation of high-quality content: blogs, case studies, whitepapers, videos, social campaigns.
• Identify and drive strategic brand partnerships, co-marketing opportunities, and global HR/AI tech events.
• Represent at conferences and webinars to amplify thought leadership.
• Work closely with founders, sales, and product teams to align messaging with market feedback.

Requirements:

• 4+ years in brand or integrated marketing roles at a B2B SaaS, HR Tech, or AI company.
• Proven success in building global B2B brands from scratch or during scaling phase.
• Excellent storytelling, content strategy, and copywriting skills.
• Deep understanding of enterprise buyer personas, especially in HR, talent, and technology domains.
• Comfortable working in a high-growth, founder-led startup environment.
• Bonus: Experience marketing to US, EU, or SEA markets.