Email Marketing Executive (E-Commerce Focus)

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Note: This role is strictly focused on full-fledged email marketing for E-commerce brands and does not involve lead generation, sales, or business development.

Experience in Klaviyo is highly preferred.

What We Offer:

• 5 working days (3 days WFO/ 2 days WFH).
• Opportunity to join a team where you can grow and expand your professional experience.
• Competitive compensation.
• Working in a creative and enthusiastic international environment.
• Professional Atmosphere - Meet creative people.

Responsibilities:

Project Preparation:

• Collaborate with the sales team to gather requirements for email campaigns.
• Understand the brand, analyse competitors, and conduct market research for strategic planning.
• Develop comprehensive project plans and timelines in the form of a content calendar.
• Set up tools, manage email/domain setups, and verify contact information.
• Ensure the integration of email marketing strategies with overall marketing objectives.

Campaign Planning:

• Strategize and plan email campaigns based on target audience and marketing goals.
• Segment email lists to deliver personalised and targeted content.
• Analyse data and insights to optimise future email campaigns.

Working on Projects:

• Execute end-to-end email marketing campaigns, from creation to deployment.
• Monitor and analyse campaign performance, providing insights for continuous improvement.
• Collaborate with design teams, integrate feedback, and optimise Ecommerce flows.
• Oversee end-to-end email campaign management, including copywriting, guiding designer, and design implementation.

Requirements:

• Graduation is a must.
• 1-3 of years experience in email marketing.
• Strong understanding of email marketing tools and platforms such as Mailchimp, Klaviyo, etc.
• Sufficient knowledge of E-commerce and Cold email marketing.
• Hands-on experience with A/B testing for optimization.
• Hands-on experience in Email copywriting.
• Proficiency in real-time analytics and post-campaign analysis.
• Excellent communication and collaboration skills.
• Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.
• A positive and supportive approach to foster a productive team environment.
• Detail-oriented with strong organizational skills.
• Ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Understanding of the buyer journey and how to tailor emails accordingly.
• Knowledge of brand positioning and use of copywriting frameworks like AIDA to enhance campaign effectiveness.
• Experience designing and optimizing email automation workflows (e.g., drip campaigns).
• Klaviyo experience is a strong plus.