Email Marketing Executive (E-Commerce Focus)

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We are seeking a motivated and detail-oriented Email Marketing Executive to join our team. The ideal candidate should demonstrate the ability to coordinate and execute email marketing campaigns effectively, ensuring seamless communication with clients and internal teams. As an Email Marketing Executive, you will play a key role in supporting campaign planning, execution, and optimization, while maintaining strong client relationships and contributing to the overall success of our marketing initiatives. A good understanding of the E-commerce buyer journey, automation workflows, and persuasive copywriting frameworks (like AIDA) is a strong plus. Experience in Klaviyo is highly preferred.

What We Offer:

• 5 working days (3 days WFO/ 2 days WFH).
• Opportunity to join a team where you can grow and expand your professional experience.
• Competitive compensation.
• Working in a creative and enthusiastic international environment.
• Professional Atmosphere - Meet creative people.

Responsibilities:

Project Preparation:

• Collaborate with the sales team to gather requirements for email campaigns.
• Understand the brand, analyse competitors, and conduct market research for strategic planning.
• Develop comprehensive project plans and timelines in the form of a content calendar.
• Set up tools, manage email/domain setups, and verify contact information.
• Ensure the integration of email marketing strategies with overall marketing objectives.

Campaign Planning:

• Strategize and plan email campaigns based on target audience and marketing goals.
• Segment email lists to deliver personalised and targeted content.
• Analyse data and insights to optimise future email campaigns.

Working on Projects:

• Execute end-to-end email marketing campaigns, from creation to deployment.
• Monitor and analyse campaign performance, providing insights for continuous improvement.
• Collaborate with design teams, integrate feedback, and optimise Ecommerce flows.
• Oversee end-to-end email campaign management, including copywriting, guiding designer, and design implementation.

Requirements:

• Graduation is a must.
• 1-3 of years experience in email marketing.
• Strong understanding of email marketing tools and platforms such as Mailchimp, Klaviyo, etc.
• Sufficient knowledge of E-commerce and Cold email marketing.
• Hands-on experience with A/B testing for optimization.
• Hands-on experience in Email copywriting.
• Proficiency in real-time analytics and post-campaign analysis.
• Excellent communication and collaboration skills.
• Ability to prioritise tasks, engage in advanced planning, and manage project timelines effectively.
• A positive and supportive approach to foster a productive team environment.
• Detail-oriented with strong organizational skills.
• Ability to manage multiple projects simultaneously.



Good-to-Have Skills:

• Understanding of the buyer journey and how to tailor emails accordingly.
• Knowledge of brand positioning and use of copywriting frameworks like AIDA to enhance campaign effectiveness.
• Experience designing and optimizing email automation workflows (e.g., drip campaigns).
• Klaviyo experience is a strong plus.