Director Digital Marketing

Job Description

Skills:

• Digital Marketing Strategy & Leadership
• Performance Marketing (D2C & B2C)
• SEO, Google Ads, Meta Ads
• Email Marketing (Klaviyo, Mailchimp)
• Conversion Rate Optimization (CRO)
• Analytics & Reporting (GA4, Data-Driven Insights)
• Client Communication & Relationship Management
• Team Management & Mentorship
• Cross-Functional Collaboration
• Tools Proficiency: Shopify, Ahrefs/SEMRush, HubSpot

Key Responsibilities:

• Develop and lead the overall digital marketing strategy for multiple e-commerce clients with a focus on measurable results (sales, leads, traffic, ROI).
• Oversee and coordinate all digital marketing services including SEO, Paid Ads (Google & Meta), SMM, Email Campaigns, Affiliate Marketing, Content Strategy, and Conversion Rate Optimization (CRO).
• Work closely with cross-functional teams (Sales, Tech, Design, Content, and Project Management) to ensure successful execution of campaigns.
• Stay updated with the latest digital trends and algorithm updates to ensure our clients maintain a competitive edge.
• Lead client communications and presentations to discuss performance, strategies, and new opportunities.
• Track KPIs and regularly report on the performance of client accounts with actionable insights and improvement plans.
• Mentor and grow an in-house digital marketing team, assigning goals and conducting performance reviews.
• Implement processes and tools that improve team productivity, campaign tracking, and reporting accuracy.
• Identify growth opportunities within existing accounts through cross-sell and up-sell strategies.
• Stay updated with the latest .NET, front-end, and database technologies to improve development processes.

Qualifications & Skills :

• Proven 10+ years of experience in Digital Marketing, with at least 5 years in a leadership/strategic role.
• Strong expertise in e-commerce performance marketing, including D2C and B2C campaigns.
• Hands-on experience with major tools and platforms: Google Ads, Meta Ads, GA4, Shopify, Klaviyo, Mailchimp, Ahrefs/SEMRush, HubSpot, etc.
• Strong analytical skills with a data-driven mindset and ability to translate insights into business recommendations.
• Excellent leadership, communication, and client relationship management skills.
• Ability to manage multiple clients, deadlines, and priorities in a fast-paced environment.
• Familiarity with affiliate marketing platforms, influencer marketing campaigns, and marketplace optimization is a plus.

Preferred Qualifications:

• Experience with cloud platforms (Azure, AWS) and deploying .NET applications on cloud infrastructure.
• Knowledge of DevOps practices, including CI/CD pipelines, Docker.
• Understanding of microservices architecture and distributed systems.
• Familiarity with frameworks like Blazor, Entity Framework, and LINQ.
• Microsoft certifications in .NET development or related technologies

Benefits:

• 5 Days a week.
• Flexible working hours.
• Onsite Opportunity.
• Mediclaim benefits apart from Salary.
• Benefits like PF & Gratuity.

Location
Ahmedabad
Job Type
Full Time
Vacancy
1
Experience
10+ Years
Qualification
Graduation in Computer science
Working Days
5 Days
Date posted
1 month ago