Digital Marketing Specialist

Company Description

Infonode Technologies is a global technology digital solutions and consulting company based in Kannur, Kerala, India. We specialize in IT services and IT consulting, enabling enterprises across industries to accelerate innovation and maximize growth through digital technologies. Our solutions are innovative, cost-effective, and tailored to empower clients with a competitive edge.

About the Role
We’re looking for a creative and driven Digital Marketing Specialist to join our team. You’ll lead digital campaigns that boost brand awareness, engage audiences, and support revenue growth across multiple platforms using the latest marketing tools and strategies.

Key Responsibilities

• Plan, create, and optimize marketing campaigns across video, SEO/SEM, email, and social media channels
• Analyze performance data to evaluate the effectiveness of campaigns and improve ROI
• Manage and scale Google Ads campaigns and paid search initiatives
• Collaborate with content creators to develop high-performing content marketing strategies
• Leverage AI tools and automation to streamline marketing workflows and increase efficiency
• Utilize design thinking for campaign planning and user experience enhancements
• Drive brand development initiatives to ensure consistency and strategic positioning
• Oversee e-commerce marketing activities including promotions, product launches, and conversion optimization
• Execute email marketing strategies to nurture leads and drive retention
• Stay current with trends, tools, and best practices in digital marketing

Key Skills & Qualifications

• Proven experience in SEO, SEM, and Google Ads management
• Strong knowledge of video marketing
• Hands-on experience with content creation and distribution strategies
• Data-driven mindset with proficiency in analytics tools (Google Analytics, GA4, etc.)
• Familiarity with AI and marketing automation platforms (HubSpot, Mailchimp, etc.)
• Creative thinking and experience applying design thinking in campaign development
• Expertise in managing multiple social media platforms
• Background in email marketing tools and strategy
• Understanding of e-commerce platforms and marketing funnels
• A passion for brand building and storytelling

Join us in Kannur, Kerala as a Full-Tim Digital Marketing Specialist and help shape the future of digital strategy.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person